by Bruce Turkel | Nov 19, 2012 | Branding
Think back 20 years. You had just checked into your hotel. You went up to your room and found a disgustingly large cockroach scrabbling around in your bathtub. After you screamed or screeched or hopped up on the toilet tank, you called the front desk and they got rid...
by Bruce Turkel | Nov 5, 2012 | Branding
Each day I get more than one hundred emails with titles like these:What’s Happening This Week at Shmegegge Meshuganah & Putz The XYZ Corporation’s Monthly Update, and MBHSCBA Newsletter – November 12, 2012 They went directly into my deleted spam file right...
by Bruce Turkel | Oct 29, 2012 | Branding, Keynote speaking
Thanks to all of our time-saving devices, today’s businessperson has less free time than ever. Still, there are times when your To-Do list is up to date – or at least under some degree of control – or you’ve got a few free minutes before your next activity. To be as...
by Bruce Turkel | Oct 22, 2012 | Branding
Now that Lance Armstrong and Nike are out of LiveStrong, will the brand survive? You can watch my interview on FOX News’ Money with Melissa Francis HERE.
by Bruce Turkel | Oct 16, 2012 | Branding
Fearless Felix jumped out of a balloon hovering at the edge of space. He broke three world records, including highest velocity descent, when he broke the sound barrier during his free fall. The next day, Melissa Francis interviewed me on FOX Money to find out what the...
by Bruce Turkel | Oct 16, 2012 | Branding
A partner in a successful medical services company had a problem. Her business was undergoing a number of new competitive challenges as larger, national businesses had begun to market to her clients. Worse, they were offering genericized services at significantly...
