by Bruce Turkel | Dec 3, 2007 | Branding
Want to build a brand that will mean more to your members than their morning coffee? The first step is to understand that it’s not really about branding at all—it’s about building a relationship. By: Bruce Turkel Starbucks equals community. Apple equals cool. BMW...
by Bruce Turkel | Nov 19, 2007 | Branding
Here are some gutsy ads McCann Erikson used to promote their services. I wonder if they could have sold this great campaign to their clients??!!
by Bruce Turkel | Nov 14, 2007 | Branding
VIA 4 Hoteliers Experts are projecting that 60% of all business will be booked online next year – how are you going to get your fair share? 4 Hoteliers research says there are four tools potential guests use to find their hotels: Brand Loyalists They only stay...
by Bruce Turkel | Oct 26, 2007 | Branding
Here at Turkel, we love when creative advertising utilizes every day items to create unique messages (see paint cans and newspaper). It seems that SAS in London has found a way to fuse that idea into a method that actually promotes a public service. Click on the image...
by Bruce Turkel | Oct 11, 2007 | Branding
I love when creators use the medium itself to get their idea across.us overnight pharmacy https://buynoprescriptionrxxonline.net/us-overnight-pharmacy.html over the counter And I think this ad-cept is brilliant. Thanks to Frank Gomez for passing it my...
by Bruce Turkel | Sep 13, 2007 | Branding
As noted on Reuters, famed big-box retailer Wal-Mart is ditching their long-running slogan “Always Low Prices” and changing it to “Save Money. Live Better.” According to the article, “The new slogan comes as Wal-Mart is incorporating more of an emotional tone...
