by Bruce Turkel | Aug 21, 2007 | Branding, Bruce Turkel
In the highly competitive world of sports marketing, companies have to guard their brands very carefully. So even superstars Ray Lewis and Kobe Bryant (who were eventually cleared of the allegations against them) ended up waiting months for a sponsorship opportunity....
by Bruce Turkel | Aug 3, 2007 | Branding
VIA NY Daily NewsThe U.S. military should improve its public image in Iraq and Afghanistan by using consumer-marketing strategies and focusing on the needs of civilians, according to a study for the Pentagon by the Rand Corp.The Bush administration is seeking ways to...
by Bruce Turkel | Aug 3, 2007 | Branding
by Bruce Turkel | Aug 3, 2007 | Branding
The United States exports culture and branding yet we’ve never marketed our own country very well. We never tell our great story and instead let visitors get all the bad news from the media. Now the State Department has contracted Disney to create Walt Disney Co.’s...
by Bruce Turkel | Aug 1, 2007 | Branding
Second Life may be on second life support but there’s a new contender in the wings. Believe it or not, Barbie Girls is on the way to becoming the one of the largest virtual communities in the world. Second Life took over three years to reach one million users....
