Nobody Cares About Your Newsletter.

Each day I get more than one hundred emails with titles like these:What’s Happening This Week at Shmegegge Meshuganah & Putz The XYZ Corporation’s Monthly Update, and MBHSCBA Newsletter – November 12, 2012 They went directly into my deleted spam file right...

Are EXPLODING EYEBALLS good for your brand?

Fearless Felix jumped out of a balloon hovering at the edge of space. He broke three world records, including highest velocity descent, when he broke the sound barrier during his free fall. The next day, Melissa Francis interviewed me on FOX Money to find out what the...

3 Cheap Ways To Build Your Brand (Or Become Mayor).

A partner in a successful medical services company had a problem. Her business was undergoing a number of new competitive challenges as larger, national businesses had begun to market to her clients. Worse, they were offering genericized services at significantly...

Risky Is The New Safe

Spending time with people we agree with is a good way to avoid conflict. Watching news shows slanted towards our point of view is a good way to keep from getting too agitated. And reading books that explore the positions and opinions that mirror our own is a mighty...
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