by Bruce Turkel | Jan 31, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Brand Battlefield The Trump administration banned immigration from seven predominately Muslim countries. Two days later Starbucks’ chairman and chief executive officer, Howard Schultz, marched onto the brand battlefield and promised the company will hire...
by Bruce Turkel | Jan 24, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Gwyneth Paltrow, Green Eggs, and Vaginas.Gwyneth Paltrow has sold a lot of interesting products on her Goop website. For some reason, it seems like some of the most popular products have to do with her customers’ vaginas. Back in January 2015, the actress...
by Bruce Turkel | Jan 17, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Facebook has more than one billion users on its roster. This makes Facebook one of the most important advertising opportunities available today. Thanks to the enormous profit potential, Facebook has gotten very good (and aggressive) about suggesting you boost your...
by Bruce Turkel | Jan 9, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Experience Economy We live in a consumer society. Companies produce products and incent consumers to purchase. Media and marketing professionals build programs to create desire for those products, giving consumers more and more reasons to buy. And mass culture is...
by Bruce Turkel | Jan 3, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Forgive and forget. I just read this post from my parenting guru, David Altshuler, and I thought it was meaningful and important enough to share with you. Next week we’ll get back to the subject of building brand value and making it All About Them, this week...
by Bruce Turkel | Dec 27, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Do You Know What You Want To Do? When I went to college I wanted to study art and design. But after a lot of thought I decided I’d be better off getting a business degree. It wasn’t until Introduction to Accounting with professor Doug Snowball that I...
