by Bruce Turkel | Dec 20, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Even Idiots Don’t Like Being Told They’re Idiots.Years and years ago I came up with a brilliant idea for attracting new business. In my daily scouring of newspapers, magazines, and other media (thankfully this was before the Internet) I’d look for...
by Bruce Turkel | Dec 13, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Change Before You’re Forced To Change. To understand the need for change, let’s review the history of the advertising industry. The business was started in the 1800’s when the publisher of a farm journal realized tractor manufacturers, seed...
by Bruce Turkel | Dec 5, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Saying No To Business. My buddy Mike and I were driving back to the Albuquerque airport early on a frosty November morning. We had just enough time for a hot cup of coffee and a breakfast burrito before we took off for New Orleans. Before long we passed a sign for...
by Bruce Turkel | Nov 28, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
eBah Humbug.I readily admit that this post is going to piss some people off. Especially the ones who were nice enough to send me the gratuitous greetings that inspired this rant. But please bear with me and read on. You’ll find there’s something valuable...
by Bruce Turkel | Nov 22, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Function is Cost Of EntryThe simple truth is in today’s world of computerized production and globalized distribution products work better than we expect them to. If you do a little digging, you’ll discover that many of the components that make up the...
by Bruce Turkel | Nov 8, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
What should you write about the day before the presidential election?Here’s a weird bit of time travel: You’re probably reading this post on Wednesday morning or sometime after the presidential election is over. That means you already know who our next...
