by Bruce Turkel | Jun 16, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Dear Jeb, A few weeks ago I wrote a post evaluating the logos of most of the candidates for president, Marco Rubio, Rand Paul, Ted Cruz, and Hillary Clinton. All but one of the logos got low votes. I was expecting better from you, Jeb. Let me explain: Yesterday Jeb...
by Bruce Turkel | Jun 7, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Ogden Nash is known for short, glib poetry such as “The Turtle:”The turtle lives ‘twixt plated decks Which practically conceal its sex. I think it clever of the turtle In such a fix to be so fertile. And “The Canary:” The song of canaries Never varies, And when...
by Bruce Turkel | May 28, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last week Yum Brands’ (YUM) Taco Bell and Pizza Hut chains made a big announcement. They are going to remove “most” artificial ingredients from their food products “by July” (Pizza Hut) or “by 2017” (Taco Bell) “where possible.” According to AP, “Instead of ‘black...
by Bruce Turkel | May 26, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
First a customer service confession: I forgot to pay a bill. Got no good excuse, just didn’t see it when I sat down to do my monthlies and it slipped my mind. Don’t judge, don’t hate, let’s just move on…I didn’t recognize the number on my cellphone but I answered it...
by Bruce Turkel | May 19, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Listen to enough writers talk about their Muse and sooner or later it’ll dawn on you that while the act of writing is thought of lots of different ways, few of them are pleasant. Ernest Hemingway found looking for his Muse torturous. According to legend, Papa...
by Bruce Turkel | May 11, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Please take a minute to think about the words IF and BUT. Such little words but they can have such a big impact on your brand. Do you realize that if you add the words IF or BUT to an apology it demeans the sentiment and neuters the meaning? “I’m sorry IF you thought...
