by Bruce Turkel | Apr 29, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
You’ve all seen the sordid headlines by now—there’s nothing useful I can add. LA Clippers’ basketball team owner Donald Sterling made disgraceful racist remarks, and now the team’s market value is plummeting and the NBA and others are scrambling for a way to rescue...
by Bruce Turkel | Apr 20, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Randy Gage taught me how to deliver a keynote speech. His main theme? A keynote speech is a speech about a single thought you want your audience to follow, understand, and learn. His supporting evidence? The name keynote speech. According to Gage, the name “keynote”...
by Bruce Turkel | Apr 13, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
You’d have to be living under a rock not to notice that the Catholic Church has gone through some cataclysmic shifts of late. From the horror of “pedophile priests” to Pope Francis’ refreshing reframe, the seemingly immovable institution has changed plenty. But...
by Bruce Turkel | Apr 6, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I am sitting in the audience of a breakout session at the NSA (National Speakers Association – the ones who talk, not the ones who listen). An online expert is putting on a fascinating presentation about how to generate web traffic. Right now he’s demonstrating his...
by Bruce Turkel | Mar 30, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Sarah’s question: “Hi Bruce, I have a personal question regarding social media. In a nutshell, I’m working to hone my social media skills; keeping up with the ever-changing industry and learning everything there is to know so that I can become an expert in the field....
by Bruce Turkel | Mar 23, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
A number of years ago I tried to figure out why our ad agency wasn’t quite as successful as I would have liked. It finally dawned on me that we had been trying to sell something our clients might not have been interested in buying. Quite simply, we were trying to sell...
