by Bruce Turkel | Mar 16, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Walk into Junior’s in Jupiter, Florida and you might be surprised at what you find. The walls are painted with graffiti. The furniture is constructed from industrial diamond plate steel, and red and black leather. And the proprietor is wearing a Harley-Davidson...
by Bruce Turkel | Mar 9, 2014 | Branding, Bruce Turkel, Marketing & Advertising
“When one door closes, another opens.” “The universe will provide.” “If you can conceive it you can achieve it.” [Parental warning: I hate insipid bromides. If these are sayings you appreciate, things you hang on the wall or slather on your coffee mugs, please don’t...
by Bruce Turkel | Mar 6, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Want to be on National TV? One of my favorite producers at FOX Business is producing a question and answer session on taxes. She’s looking for video selfies of people who have questions about their taxes. If you’re interested in being on National TV, here’s your...
by Bruce Turkel | Mar 2, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Spend enough time talking to online marketers or digitally savvy traditional advertisers and you’ll hear lots of conversation—and consternation—about the power of online reviews. According to these marketers, the comments and critiques on review sites such as...
by Bruce Turkel | Feb 23, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I travel so often that it wasn’t until my daughter was 13 or 14 that she figured out that shampoo comes in large bottles too. Because so much of that travel relates to building compelling tourism brands for destinations around the world, I often sit in the plane on...
by Bruce Turkel | Feb 17, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
…those who get it, get it anyway. Those who don’t, never will.” Have you seen the ad for the new Cadillac ELR? It features a very smug 40-something actor, Neal McDonough, strolling through his Dwell magazine-perfect house, kissing his beautiful wife, high-fiving his...
