by Bruce Turkel | Nov 17, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
It happened again! You blinked and the world changed. Don’t feel bad if you didn’t notice (it was hidden in plain sight). But whether you saw it or not, all of a sudden the planets realigned, the tectonic plates slipped, the paradigm shifted. While you were dealing...
by Bruce Turkel | Nov 4, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
In 2008 we pitched a piece of business that we really wanted and needed. The new business effort was a hard-fought battle and after numerous presentations our potential client told us the committee had narrowed it down to us and one other agency. The problem was we...
by Bruce Turkel | Oct 28, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand value is the degree to which an individual or organization’s identity is recognized and valued by others. As such, it is not a single static measure. Rather it’s a dynamically fluid asset that is constantly increasing or decreasing. A good way to illustrate the...
by Bruce Turkel | Oct 22, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
When was the last time you reread the classics? Catcher in the Rye, maybe, or The Great Gatsby? Frankenstein or War and Peace? Whiz up and down through the centuries and you can add almost anything by Shakespeare, Faulkner, Twain, Bronte, Hemingway, and so many more...
by Bruce Turkel | Oct 14, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
[Please note: I am on vacation this week and sharing one of my favorite posts from a few years ago. If it’s new to you, I hope you enjoy it. If you’re reading it for the second time, I hope you enjoy it again.] Do you know how to read musical notation? If you do you...
by Bruce Turkel | Oct 8, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Do you remember the first time you rode a bike by yourself? I remember when I did. I hopped up on the shiny blue two-wheeler I got for my birthday, and my dad ran alongside me holding onto the saddle while I furiously pumped my legs and struggled to control the...
