by Bruce Turkel | Aug 27, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
This email showed up on my phone this morning (yes, the name was changed to protect the hapless): Can you believe it? This person wants to showcase their portfolio, wants to work with us, and ultimately wants to generate revenue, and this is what they...
by Bruce Turkel | Aug 19, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last month I presented the keynote speech on building brands at the NSA Annual Convention in Philadelphia. Before you glance over your shoulder or check if your phone is tapped, this NSA stands for the National Speakers Association NOT the National Security Agency. Or...
by Bruce Turkel | Aug 12, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
What was going through your mind on 9/10/01? I’ll bet you don’t remember. I don’t remember what I was thinking about either. Life was just sort of buzzing along like it usually does. I was aware of some of it and much of it went by unnoticed. But I sure remember what...
by Bruce Turkel | Aug 6, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
We all believe that one thing causes another. Newton’s third law of motion states: “For every action, there is an equal and opposite reaction.” The Byrds sang Pete Seeger’s interpretation of a passage from the Book of Ecclesiastes: “For every thing, (turn turn turn)...
by Bruce Turkel | Jul 31, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
What do Pablo Picasso, the Rolling Stones, and this blog have in common? It’s not reach, it’s not renown, and it’s certainly not status. But all three do reach a particular audience, all three have been prolific, and all three have some hits and some misses. Plus...
by Bruce Turkel | Jul 23, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
David and I were at the gym the other day talking about a race we had run in the Everglades. He was congratulating me on my performance when I pointed out how much better he did than I. “It was a great race,” he said, “You and I did the same thing.” “What are you...
