by Bruce Turkel | Apr 15, 2013 | Branding, Bruce Turkel, Keynote speaking
Horses of a different color. More than one way to skin a cat. Pushing an elephant through a keyhole. Why are the metaphors for paradigm shifts all about animals? I don’t know and I don’t really care. What I do care about is implementing and benefiting from this idea...
by Bruce Turkel | Apr 8, 2013 | Branding, Keynote speaking
One Sunday a few months ago, über parachute BASE jumper ‘Fearless’ Felix Baumgartner opened the hatch of his hot air balloon capsule and hurled himself into the very edge of space. The next day, FOX Money’s Melissa Francis interviewed me about what the jump meant to...
by Bruce Turkel | Apr 2, 2013 | Branding, Keynote speaking
From The New York Times: “The (Volkswagen) Beetle was a revolutionary car that changed how people thought about mass-market transportation. As dedicated as the Beetle was to simplicity, the (Toyota) Prius is equally focused on fuel economy. Typically, cars that obsess...
by Bruce Turkel | Mar 26, 2013 | Branding, Marketing & Advertising
A friend of mine got into some trouble recently. He left a bar after having a few drinks, got in his car and headed home. On the way he was pulled over by a highway patrolman and arrested for driving while intoxicated. I’ll spare you the long and sad story of his...
by Bruce Turkel | Mar 20, 2013 | Branding, Keynote speaking, Marketing & Advertising
I am sitting in exit row seat 12C and looking out the window at the great Florida prairie. Led Zeppelin’s Heartbreaker is blasting through my ear buds and I’m thinking about the talk I gave last night to The University of Florida Ad Society. My talk was originally...
by Bruce Turkel | Mar 12, 2013 | Branding, Keynote speaking, Marketing & Advertising
Our Monday morning run takes us through Matheson Hammock Park and out to the marina, a small spit of land that juts out into Biscayne Bay. If you stand just so, you can look out across the endless bay and see the same unspoiled vista that the Tequesta Indians enjoyed...
