by Bruce Turkel | Feb 25, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
What the heck’s going on in the world of brands? If you haven’t been paying attention lately, lots of great companies are suffering significant headaches dealing with the body blows their brand images are taking almost every single week. Look at Nike, the sportswear...
by Bruce Turkel | Feb 19, 2013 | Branding, Keynote speaking, Marketing & Advertising
A couple of weeks ago I heard lawyer, orator, and FIU Law School Visiting Professor of Law George Knox define the word “WILL” this way: “Will does not mean should, will does not mean could, will does not mean might or maybe. Will is unequivocal. Will only means...
by Bruce Turkel | Feb 11, 2013 | Branding, Keynote speaking
A few weeks ago the National Speakers Association (NSA) hosted their Laugh Lab. It’s a seminar taught by comedians and humorists to teach professional speakers and presenters how to use humor in their talks. I was able to fit the Laugh Lab into my schedule between...
by Bruce Turkel | Feb 5, 2013 | Branding, Keynote speaking, Marketing & Advertising
Last Sunday night about 110 million Americans sat around their HD campfires and shared in a traditional event – the Super Bowl. But this year something was different this year , and I’m not talking about the 34-minute delay caused by the Superdome’s super brownout....
by Bruce Turkel | Jan 29, 2013 | Branding, Keynote speaking
Sometimes you get exposed to a new viewpoint from a unique venue that you weren’t expecting. To that point, I’m sitting on a panel in a university auditorium listening to one of my fellow panelists talk about the subject of our conference. I’ve already prepared my...
by Bruce Turkel | Jan 22, 2013 | Branding, Bruce Turkel
My friend and client, Juan, went on a holiday a couple of months ago. Juan’s from a small town in the Pyrenees, just outside of Barcelona, and he was going back home with his wife and kids for a two-week vacation. Unfortunately, it turned out to only be a one-week...
