How To Sell The Dream.

My father was an innovative and very successful real estate developer. The Miami Herald called him “The Father of Florida Condominiums” because he built the first residential condo in the United States and the first office condo in the world. As a kid, I used to walk...

Your Kids Cannot Tell Time.

Your kids cannot tell time. Did you know that? Really, they can’t tell time. Don’t believe me? Test them sometime. Wait until you’re in a room with an analog clock and a teenager or twenty-something. Tell them they can’t look at their phone and then ask them the time....

You Do Not Control Your Brand.

Think back 20 years. You had just checked into your hotel. You went up to your room and found a disgustingly large cockroach scrabbling around in your bathtub. After you screamed or screeched or hopped up on the toilet tank, you called the front desk and they got rid...

Nobody Cares About Your Newsletter.

Each day I get more than one hundred emails with titles like these:What’s Happening This Week at Shmegegge Meshuganah & Putz The XYZ Corporation’s Monthly Update, and MBHSCBA Newsletter – November 12, 2012 They went directly into my deleted spam file right...
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