by Bruce Turkel | Sep 2, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Why Great Performers Always Give More Than Expected What Brands Can Learn from Live Acts That Create Lasting Connections. Click HERE to watch: Why Great Performers Always Give More Than Expected Everyone expects you to deliver what you promised. That is the price of...
by Bruce Turkel | Aug 25, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Cracker Barrel’s Logo Backlash Isn’t the Point. Brand Responsibility Is. Why Responsible Rebrands Protect Customers, Employees, Shareholders, and Culture Click HERE to watch: Cracker Barrel’s Logo Backlash Isn’t the Point Cracker Barrel recently rolled out a rebrand...
by Bruce Turkel | Aug 19, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
MS NOW Rebrand: Why MSNBC Changed Its Name Inside the strategy behind MS NOW, the rebrand that signals survival, not style, for a media giant. Click HERE to watch: MS NOW Rebrand: Why MSNBC Changed Its Name MSNBC is changing its name. Here’s what happened, and why...
by Bruce Turkel | Aug 11, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Simplify Your Sales Message. Why Over-Explaining is Costing You Sales Stop Talking Yourself Out of Sales and Start Closing More Deals Click HERE to watch: The Power of Simplifying Your Sales Message I grew up in Miami Beach back when our TV menu had just four options:...
by Bruce Turkel | Aug 4, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Astronomer, American Eagle, Sydney Sweeney. The Real Problem Isn’t Marketing. It’s Us. What Astronomer, American Eagle, and Sydney Sweeney Teach Us About Marketing, Morality, and Mob Mentality Click HERE to watch: Branding in the age of outrage In branding, we say...
by Bruce Turkel | Jul 29, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Stop Teaching Calculus to Canaries: Simplify Your Sales Message to Sell More Why Over-Explaining Kills Sales, and How to Craft Messaging That Closes Deals Click HERE to watch: Why Over-Explaining is Costing You Sales: How to Simplify Your Message and Win More Deals...
