by Bruce Turkel | Oct 17, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video The Difference Between Clever and Clear Years ago, my parents’ restaurants introduced a new product to their pizza and hotdog menu: chicken sandwiches. Their marketing guy suggested encouraging customers to try the new sandwich by...
by Bruce Turkel | Oct 10, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Loyalty Programs. Are you a member of your local airline loyalty programs? I am. Because I fly so often, I’m a two-million+ miler with Platinum for Life status. You might think I’m showing off, but you won’t be that...
by Bruce Turkel | Oct 2, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video What’s the best way to get hired? Anyone directly involved in sales, marketing, leadership, or customer service, as well as anyone who produces art, music, professional services, or any other commercial product or service, has asked...
by Bruce Turkel | Sep 26, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video My reader responded to a blog post I had written. Here’s what she wrote: “You wrote a blog post about innovation. This is why I’m unhappy. The money I lost in the investment I told you about was not just about me. I also...
by Bruce Turkel | Sep 19, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video Do You Know What You Want? Many people consider George Jones the greatest and most influential country music singer of all time. Sadly for Jones, his on-stage and on-record abilities didn’t necessarily translate to the rest of his life....
by Bruce Turkel | Sep 12, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video Was Jimmy Buffett‘s Death Coincidental or Ironic? I ask because coincidence and irony are words people often mix up. Simply put, coincidence means the act or condition of coinciding. On the other hand, irony means using words to express...
