by Bruce Turkel | May 11, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Please take a minute to think about the words IF and BUT. Such little words but they can have such a big impact on your brand. Do you realize that if you add the words IF or BUT to an apology it demeans the sentiment and neuters the meaning? “I’m sorry IF you thought...
by Bruce Turkel | May 5, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Bruce Jenner was interviewed by Diane Sawyer on 20/20 last week and told the world about his journey to become a woman. Bruce Jenner explained about how he’s felt and what he needs to do to fulfill his life. Thanks to the interview we were exposed to something we...
by Bruce Turkel | Apr 27, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Have you made bouillabaisse lately? It’s the traditional Provençal fish stew from the port city of Marseille. To make one you fill a pot with all kinds of fresh seafood including fish, mussels, clams, octopus, and langoustines and a whole mess of vegetables such as...
by Bruce Turkel | Apr 20, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Cribbing from Barack Obama’s success in the polling place in 2008 and 2012, it seems virtually every candidate in the 2016 election wants to develop a presidential brand and has released a campaign logo. Leaving our varied and ardent opinions of the candidates behind,...
by Bruce Turkel | Apr 13, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
We lost a great big piece of business. We lost a great big piece of business we should have won. The relationship started really well. We know the travel and tourism industry inside and out. We had exquisite experience and were able to demonstrate the great results we...
by Bruce Turkel | Apr 5, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
A recent story on public radio talked about the logistics of pursuing smugglers of coveted black rhino horns. The officer interviewed made the point that the discoveries made in this case also helped uncover smugglers of guns, drugs, and even human traffickers. His...
