by Bruce Turkel | Feb 4, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Unless you’re a Seattle Seahawks fan, Super Bowl XLVIII wasn’t much of a game. I’ll bet most Super Bowl parties broke up before the fourth quarter was over. Yours probably did too. Unless you’re a hardcore advertising fan, the Super Bowl ad show wasn’t very...
by Bruce Turkel | Jan 29, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
It wasn’t until I spent three weeks in Southeast Asia with my family that I really learned the true importance of brands. It shouldn’t have been that way because for the last 30 years I’ve been running a brand management firm that helps our clients create and build...
by Bruce Turkel | Jan 20, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Power of Patterns My friend and the lead guitar player for The Southbound Suspects, Phil Allen, put himself through law school at the University of Florida by singing and playing his guitar in bars around Gainesville. Years later Phil still wows audiences by...
by Bruce Turkel | Jan 13, 2014 | Branding, Keynote speaking, Marketing & Advertising
What goes next in the following sequence? Skywriting, Calendar, Pen, T-Shirt, Super Bowl, Side Of A Barn, ____________ . Give up? Don’t be too hard on yourself; even that smart kid in high school (you know the one I’m talking about) doesn’t know the answer....
by Bruce Turkel | Jan 6, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
At first glance, cooking and baking seem to be different sides of the same coin. They both require various edible ingredients. They both require skill and knowledge. They both call for cutting, chopping, mixing, and stirring. And they both can create good things to...
by Bruce Turkel | Dec 31, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Rabbi Mitchell Chefitz told me a wonderful story about a presentation he made at a program for Jewish cub scouts. Chefitz had all the boys sit around a circle with a big tom tom in the center. He would beat a particular rhythm on the drum and then ask the boys who...
