by Bruce Turkel | Jan 2, 2018 | Branding, Bruce Turkel, Keynote speaking, Leadership, Marketing & Advertising
Retail purchases used to be made in bricks and mortar stores. Today, more and more sales are made online. Politicians and celebrities used to communicate with voters through press secretaries, publicists, and multi-level public relations. Today, more and more of them...
by Bruce Turkel | Dec 25, 2017 | Branding, Keynote speaking, Leadership, Marketing & Advertising
A dancing bear is a wild bear captured when the animal was young or a bear born in captivity and used to entertain people in the streets for money. Dancing bears were commonplace throughout Europe and Asia from the Middle Ages to the nineteenth century, and could...
by Bruce Turkel | Dec 5, 2017 | Branding, Keynote speaking, Leadership, Marketing & Advertising
Sometime in the 1980s, President Baking’s Murrays released a new cracker product designed specifically to compete with Nabisco’s Ritz Cracker. Murray’s product looked the same, tasted the same, and was delivered in a red and yellow package that...
by Bruce Turkel | Nov 28, 2017 | Branding, Bruce Turkel, Keynote speaking, Leadership, Marketing & Advertising
You Cannot Square a Circle. “…so, they spend all this money, but they’re not doing it right,” my friend Mitch said. “I know there’s a big business there. All we have to do is square the circle.” “Huh? I interrupted. “What does square the circle mean?” You...
by Bruce Turkel | Nov 20, 2017 | Branding, Keynote speaking, Leadership, Marketing & Advertising
Recently my very successful speaker friend Bill was invited to do a TED talk. He reached out to me to find out how I had enjoyed the experience and what specific recommendations I might have for him. After answering his questions, I directed him to my TEDx talk so he...
