by Bruce Turkel | Aug 1, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Setting Boundaries. Bill told me his New Year’s resolution was to take Fridays off. But then he told me that he woke up early on Friday morning three weeks ago and went into the office. Somewhere on the drive over, it dawned on him...
by Bruce Turkel | Jul 25, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. The World’s Shortest Story It was said that Ernest Hemingway once made a bet that he could write the world’s shortest story. It would be a tearjerker of a tale only six words long. His six-word story was, “For Sale: Baby shoes,...
by Bruce Turkel | Jul 19, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. The Dichotomy of Choice and Control We humans love choice and control. We want to do what we want to do when we want to do it. Why? We’re individuals. We don’t like people telling us what to do. “Lead. Follow. Or get the hell out...
by Bruce Turkel | Jul 11, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Know Like Trust You’ve probably heard the old saying, “People do business with folks they know, like, and trust.” The way people say it, Knowliketrust sounds like one word. A single thought. Something that happens all at once....
by Bruce Turkel | Jul 5, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Customer Service. Less than 20 years ago, the key to selling yourself and demonstrating good customer service was to promote how great you were. After all, if you didn’t blow your own horn, who would? Selling yourself was the only way...
by Bruce Turkel | Jun 26, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Know Your Customer. Perhaps the most essential element of marketing and branding is to know your customer. Companies spend hundreds of millions of dollars trying to understand what their buyers like and dislike, what motivates them to...
