by Bruce Turkel | May 9, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Graceful Degradation. The late comedian Mitch Hedberg joked about how an escalator cannot break; it simply becomes stairs. In engineering, this evolution is called graceful degradation. Web developers constantly strive to create better,...
by Bruce Turkel | Sep 12, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. Four Things That Matter. Picture this: Your car. A dark desolate highway. A flat tire. Your trunk, open wide. No jack. You and your loved ones are standing on the side of the road, trying to shield yourselves from the hot slipstream shooting...
by Bruce Turkel | Sep 6, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. What is the opposite of instant gratification? When I was a kid back in the dark ages of transistor radios there was no instant gratification. If a friend told me about a cool new song I had to hear, I’d tune in to WQAM and wait at...
by Bruce Turkel | Aug 15, 2022 | Bruce Turkel, Leadership, Marketing & Advertising
Click HERE to watch video. How to Make Everything Better. Want to know how to make everything better? Remember these five simple words: The Gallery Makes the Art. In 1942 Pablo Picasso attached an old bicycle seat to a set of rusty handlebars. The assembly was...
by Bruce Turkel | Aug 9, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Keynote speaking, Marketing & Advertising
The Value of Repurposing. Walking in Bozeman, Montana, I was reminded of the value of repurposing. In the middle of Main Street, I passed the “Rocking R Bar.” Other than the vintage neon sign, barstools, and portable heaters crowding the patio, a standout feature was...
by Bruce Turkel | Jul 18, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. Recently CNN International called and invited me to be on-air to discuss subscription services and the increasingly tough economic environment that’s starting to hit consumers, causing purchasing decisions to shift. They said they were...
