by Bruce Turkel | Aug 16, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Bestseller. How-To Guide.I asked a good buddy who’s got a New York Times bestseller what I needed to do to get on the bestseller list. He grabbed me by both shoulders and looked soulfully into my eyes. “Most of all,” he said dramatically, “write a better book.” “Sure...
by Bruce Turkel | Aug 8, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Write a Book. My mom has lived on Miami Beach since before I was born. She still lives less than a mile from where I grew up. Every few weeks my mom gets together with her friends and goes to lunch or to the botanical gardens. The friends have known each other – and...
by Bruce Turkel | Aug 2, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Selling YourselfBefore the Internet, selling yourself by saying how great you were was a terrific way to market your business. If you didn’t blow your horn, who would? And unless you had an enormous marketing budget and could afford a robust advertising campaign,...
by Bruce Turkel | Jul 27, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Believe In Your BrandI’m sitting with a potential client who is building a nascent software company that might – or might not – be the next great discovery in his particular industry. The problem is Mr. Entrepreneur just got back from his investment road show and he’s...
by Bruce Turkel | Jul 20, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Shorting Stocks Let me be crystal clear: I’m not a money manager. I’m not a particularly astute investor. And even I wouldn’t follow my own advice. In fact, my go-to-line for advice has always been to try shorting stocks I buy. So you’ve been warned. But today I think...
by Bruce Turkel | Jul 11, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Ashley Madison on Branding Adultery From last Wednesday’s New York Times: “Ashley Madison, a service that claims to facilitate extramarital affairs, has been in repair mode since last summer, when hackers exposed information attached to more that 30 million accounts...
