by Bruce Turkel | Aug 11, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
There was once a store in your neighborhood with the name Strictly Tennis. Everyone knew what Strictly Tennis did and what they sold. But then enough kids started playing soccer that the owners decided to also carry cleats and jerseys and changed their name to...
by Bruce Turkel | Aug 4, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Think about the things that you want to change in your life – drop some weight maybe, or get in shape? Perhaps you want to write a book, start saving for retirement or learn to play a musical instrument or another language? Truth is you already know how to get things...
by Bruce Turkel | Jul 28, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I was recently asked a question that really got me thinking about how we describe ourselves and ultimately create our own personal brand. I was getting ready to make a presentation at a Fortune 100 company’s annual innovation summit, and the person responsible for the...
by Bruce Turkel | Jul 21, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Frank Kiick was one of the best-dressed men I ever met. His shirts and suits were always immaculate and precisely tailored to fit his lanky frame. His beard was perfectly trimmed and he always got his accessories – tie, cufflinks, watch, shoes – just right. So imagine...
by Bruce Turkel | Jul 13, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Seems like everywhere you look our heroes are falling faster than Icarus on his pyrotechnic plunge.Donald Trump is a racist. Bill Clinton is a perjurer. Oscar Pistorius is a murderer. Lindsay Lohan is an addict. Bill Cosby is most likely a rapist. I could go on and on...
by Bruce Turkel | Jul 7, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Each time I get off the plane at San Juan’s International Airport, my favorite PR shoeshine entrepreneur is there, waving crumpled passengers to his little polish parlor. I’m so fond of the five minutes I spend in his chair that I even make a point of wearing shoes...
