by Bruce Turkel | Jan 6, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
At first glance, cooking and baking seem to be different sides of the same coin. They both require various edible ingredients. They both require skill and knowledge. They both call for cutting, chopping, mixing, and stirring. And they both can create good things to...
by Bruce Turkel | Dec 31, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Rabbi Mitchell Chefitz told me a wonderful story about a presentation he made at a program for Jewish cub scouts. Chefitz had all the boys sit around a circle with a big tom tom in the center. He would beat a particular rhythm on the drum and then ask the boys who...
by Bruce Turkel | Dec 24, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
A few weeks ago my wife and I were enjoying a quick vacation in the mountains of North Carolina. We needed a few things to feather our nest so we ducked into the local Walmart. While Gloria was searching for the Cuban coffee and other things she can’t live without, I...
by Bruce Turkel | Dec 16, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last Thursday I was a guest on the O’Reilly Factor on FOX News. The subject was “The War on Christmas” and the controversy over the Cardinal Glennon Children’s Medical Center’s ad being rejected by ESPN. If you’ve ever watched Bill O’Reilly’s show you can already...
by Bruce Turkel | Dec 10, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
All new media is porn. Whether it’s because of our endless fascination with sex or the media creators’ desire to monetize their inventions, each time there’s a new way to reach people, one of the first uses is distributing the pornography of the day. Way back in...
by Bruce Turkel | Dec 2, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
There’s an old joke that says, “The key to relationships is honesty and sincerity… and if you can fake that, the rest is easy.” Paraphrasing slightly, many companies believe that the key to branding is authenticity… and if they can fake THAT, then the rest is...
