by Bruce Turkel | Jun 3, 2013 | Branding, Bruce Turkel, Marketing & Advertising
This email exchange is almost all verbatim. I removed the names and identifiable facts. Potential Client: “It was a pleasure visiting your website and speaking with you today, Bruce. I have attached our ad agency RFP (Request For Proposal). We look forward to your...
by Bruce Turkel | May 28, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Have you read about Carnival Cruise Line’s latest woes? Of course you saw the bloated corpse of the Costa Concordia floundering like a beached whale off the coast of Italy, you saw the 2,758 stranded cruisers on the Carnival Triumph eating onion sandwiches and using...
by Bruce Turkel | May 20, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
My fifth grade teacher Juliette Polichetti used to say, “If you don’t know what you don’t know then you don’t know.” And while you could argue that that’s another way of explaining that ignorance is bliss, I don’t think that’s what Miss Polichetti had in mind. When I...
by Bruce Turkel | May 13, 2013 | Branding, Keynote speaking, Marketing & Advertising
My father was a passionate proponent of architecture and design. Throughout his career he worked with some of the best in South Florida, including Gail Baldwin and Don Sackman, Roney Mateu, Frank Schulwolf, Jordan Barrett and Murray Gaby, and Manny Abraben. I don’t...
by Bruce Turkel | May 7, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Seinfeld TV sitcom was called a show about nothing. When they pitched the pilot to NBC, here’s how they described the concept: “Nothing happens on the show. It’s just like life. You know, you eat, you go shopping, you read.” Nothing actually happens. But I don’t...
by Bruce Turkel | Apr 29, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
When I walked downstairs to grab my mail today Shelly told me that I had “won the mail sweepstakes.” Sure enough, my mail slot held the biggest pile on any of the shelves. “Of course,” Shelly added, “most of it is junk.” But hidden amongst all the trash were three...
