by Bruce Turkel | Nov 29, 2007 | Marketing & Advertising, Uncategorized
A spokesman from Eurostar claims: “The whole idea is that London is just around the corner. Belgians absolutely love the British and follow them closely.” “The adverts are meant to show how cutting edge London is, the amazing mix.” We’ll let you...
by Bruce Turkel | Aug 21, 2007 | Branding, Marketing & Advertising
From the New York Times: FOR generations, advertising interrupted the entertainment that Americans wanted to read, hear or watch. Now, in a turnabout, advertising is increasingly being presented as entertainment — and surprisingly, the idea of all ads, all the time,...
