by Bruce Turkel | Apr 5, 2007 | Marketing & Advertising, Uncategorized
By now the entire advertising industry is buzzing with news of the new ways coming to rate commercials. While ratings have always calculated how many people (the industry term is “eyeballs”) watch a particular ad, the new system will report on how many people change...
by Bruce Turkel | Mar 30, 2007 | Branding, Bruce Turkel, Marketing & Advertising
Have you seen Australia’s new tourism campaign — So Where The Bloody Hell Are You? If you live in Dubai, Singapore or Canada you probably won’t. That’s because those countries censored the ad for three different reasons. Canada doesn’t...
by Bruce Turkel | Mar 21, 2007 | Branding, Marketing & Advertising
We sell Miami as the hippest, hottest, most fashion-conscious place in the world, using beautiful models dressed in beyond trendy fashions enjoying themselves in a variety of uniquely Miami settings. And it works — over the last three years Smith Travel has...
by Bruce Turkel | Mar 6, 2007 | Branding, Marketing & Advertising
By now you’ve no doubt read about Howard Schultz’s memo to Starbucks’ management bemoaning the loss of the “Starbucks’ experience.” It’s been in Forbes, BusinessWeek, on CNN and all over the blogesphere. It seems as if...
by Bruce Turkel | Feb 15, 2007 | Branding, Marketing & Advertising
6. All Five Senses. Human beings are hard-wired to respond to visual and verbal stimuli. But human beings are also armed with three other senses (taste, touch, and smell) that can all be called upon to evoke an emotional response. Perhaps a certain color or phrase...
