by Bruce Turkel | Feb 25, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
What the heck’s going on in the world of brands? If you haven’t been paying attention lately, lots of great companies are suffering significant headaches dealing with the body blows their brand images are taking almost every single week. Look at Nike, the sportswear...
by Bruce Turkel | Feb 19, 2013 | Branding, Keynote speaking, Marketing & Advertising
A couple of weeks ago I heard lawyer, orator, and FIU Law School Visiting Professor of Law George Knox define the word “WILL” this way: “Will does not mean should, will does not mean could, will does not mean might or maybe. Will is unequivocal. Will only means...
by Bruce Turkel | Feb 5, 2013 | Branding, Keynote speaking, Marketing & Advertising
Last Sunday night about 110 million Americans sat around their HD campfires and shared in a traditional event – the Super Bowl. But this year something was different this year , and I’m not talking about the 34-minute delay caused by the Superdome’s super brownout....
by Bruce Turkel | Dec 26, 2012 | Branding, Marketing & Advertising
“The Dollar Auction game: a paradox in non-cooperative behavior and escalation” was published by economist Martin Shubik in the March, 1971 issue of the Journal of Conflict Resolution (I know, I know — you’ve got a copy laying around somewhere). Here’s how it works:...
by Bruce Turkel | Sep 4, 2012 | Branding, Marketing & Advertising
At our advertising agency, we have a new service positioning called “Plays Well With Others.” It’s NOT a reference to our elementary school report card but rather a new business model we’ve been perfecting. Plays Well With Others is about us being the lead brand...
by Bruce Turkel | Oct 6, 2010 | Branding, Marketing & Advertising
Do you know how to read musical notation? If you do, you know that when you’re reading music you’re actually reading at least two things simultaneously. Written music tells you what note to play and when to play it. Written language, on the other hand, only tells you...
