The Two Most Important Words In Sales

by | Mar 6, 2012 | Uncategorized

We’re sitting in the large conference room of a Fortune 500 company in a small town somewhere in the Northeast. The company has filled the room with their best thinkers — the president of industrial products, their CIO and CMO and the VPs of marketing, product...

The Greatest Advertising Agency in the World

by | Feb 27, 2012 | Uncategorized

A few weeks ago I posted the question, What Business Are You In?  I got lots of answers, both on and off the comment section of the blog. Many of them were very insightful — most readers understand that the reason their customers buy from them is often quite different...

I Have Seen The Future of Branding

by | Feb 15, 2012 | Uncategorized

Last Saturday night I saw the future of branding. My wife and I participated in an event where every part of the experience was carefully designed, tightly controlled, and beautifully managed. The marketers scripted everything, from the attire of the attendees to the...

The New Cost of Digital Infidelity

by | Feb 6, 2012 | Uncategorized

Buck’s Restaurant in Woodside, California, is ground zero for venture capitalists that invest in technology. I’m in town to give a presentation in Silicon Valley and stopped by this diner to eat breakfast and drink in some of the local culture. Like lots...

WTF??!!

by | Jan 30, 2012 | Uncategorized

Since the advent of the Internet and email, we’ve all become experts at using acronyms in our notes.LOL – “Laughing Out Loud.” IMHO – “In My Humble Opinion.” BTW – “By The Way.” POS – “Parent Over Shoulder.” Most of these turn up in emails I read regularly...
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