by Bruce Turkel | Dec 18, 2008 | Uncategorized
VIA guest blogger Owen Frager: Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer recognizes why you are different and better...
by Bruce Turkel | Dec 12, 2008 | Uncategorized
As if anyone needs an excuse to drink these days!
by Bruce Turkel | Nov 14, 2008 | Uncategorized
Twitter, Flickr, Facebook Make Blogs Look So 2004 By Paul Boutin 10.20.08 Thinking about launching your own blog? Here’s some friendly advice: Don’t. And if you’ve already got one, pull the plug. Read the whole article here.
by Bruce Turkel | Nov 13, 2008 | Uncategorized
From my brilliant buddy Owen Frager, a heartfelt and touching letter from Tony Hsieh, CEO of Zappos. Reprinted here with respect and gratitude. “Last week was a tough week for everyone, as we went through the process of laying off 8% of the Zappos family. At the...
by Bruce Turkel | Nov 12, 2008 | Uncategorized
By guest blogger Vanessa Horwell With the endless discourse of cutbacks, staff layoffs and general economic woes, it’s very hard for us marketers not to hop aboard the fear-monger’s bandwagon. In the past couple of weeks, we have seen the Christian Science Monitor...
by Bruce Turkel | Nov 1, 2008 | Uncategorized
When I was a kid on Miami Beach, my friend Steven Rosen’s father Paul was the most outrageous of all the dads in the neighborhood. Paul had a Rat-Pack kind of swagger, cursed when he spoke to us kids, offered us drinks at parties and drove too fast in a giant navy...
