by Bruce Turkel | Jun 20, 2007 | Uncategorized
Technology is forcing Hollywood to move beyond its traditional distribution channels of movie, television and more recently the Internet, to more diverse offerings, including wireless. This fact was highlighted at last week’s Digital Hollywood conference where...
by Bruce Turkel | Jun 19, 2007 | Uncategorized
With just four words, Clear Channel introduces two-second ads called “Blinks.” “Iced coffee at McDonald’s” is the first of what maybe a new trend in ads aimed at consumers’ ever shrinking attention spans. VIA Washington Post
by Bruce Turkel | Jun 5, 2007 | Uncategorized
I always love ads that use the medium they’re presented in to get their message across (see The Media Is The Message, Part I).I especially like it when WE create the ad — in this case for Lanny Gelfand from Pioneer Roofing, the roofing contractor that has...
by Bruce Turkel | Jun 5, 2007 | Uncategorized
As a matter of fact, yes.Digital paper that can speak to you has been created by scientists. Researchers from Mid Sweden University have constructed an interactive paper billboard that emits recorded sound in response to a user’s touch. The prototype display...
by Bruce Turkel | Jun 5, 2007 | Uncategorized
By Erik Sass, Media Daily News 6/5/07 NEWSPAPERS WILL CONTINUE TO TAKE hits in 2007–and there’s no telling when the slump will end, according to a new report from Deutsche Bank’s media analysts. Among the key factors in the report: continued softness...
