Our neighbors at Crispin Porter Bogusky are at it again. The purveyors of fast food calories for clients Burger King and Pizza Hut are now writing their second diet book. (The first, Eating The Angus Diet, was a promotion for Burger King's Angus Burger, presumably written by a Dr. Angus.)
Whether or not this book is for real is besides the point. It seems that diet advice is in vogue as a great way to get attention. Taking a cue from Oprah and Dr. Phil, Alex Bogusky at Crispin joins such luminaries as Timothy Ferriss, author of The 4-Hour Workweek, in dishing out diet advice.