The United States exports culture and branding yet we’ve never marketed our own country very well. We never tell our great story and instead let visitors get all the bad news from the media.

Now the State Department has contracted Disney to create Walt Disney Co.’s latest straight-to-video production: “Welcome to America.”

Maybe this is the start of the overall effort to build a national “VISIT FLORIDA” model. (Bob Wright, who brought this to my attention, tells me that this very concept was discussed at last month’s HSMAI Central Florida Luncheon and first introduced at a luncheon more than two years ago).

Read the whole story.