ST. LOUIS (AP) – St. Louis wants to make a memorable impression, so a new brand image was unveiled for the city on Tuesday, like many a consumer product before it.
It's a bit of a play on the city's name, with the wording, ‘St. Lou is all within reach.'
I don't know about you, but “St. Lou” reminds me of Louis DePalma, Danny Devito's character in Taxi.