From Guest Blogger Jeff Zbar
A good lesson in not getting too far out ahead of the masses.
If there’s one thing those who are versed in any topic must always remember, it’s that those who follow us or come to us for advice are scattered along the learning curve. I see that in the Google Alerts on “home office” that hit my in box. Bloggers and journalists still write about Home Office 101, and generate significant traffic (especially now, with 500k layoffs in November alone).
Each of us who specializes in a particular field would be wise to remember that it’s not all about the nuance-like, Inside Baseball stuff that savvy veterans come to understand. Beginners need hand-holding, too. One day, they’ll be more experienced, and hopefully brand loyalists – to our brands.