At a recent Search Engine Strategies conference, GM’s CEO for Latin America was on the panel talking about how GM had set up a blog for their executives and how they were allowing uncensored comment from anyone who cared to participate.
When Federico Calvo from my office asked how a big corporation such as GM has gotten over the fear of publishing potentially negative comments, he answered:
“We haven’t gotten over it yet, but we realized that the worst customer
we could ever have is the one we know nothing about!”