How Powerful Does BMW Think Their Messages Really Are? | Bruce Turkel


Here are three compelling print ads for the new BMW 1 Series touting the superiority of the car’s rear-wheel drive. And here’s a question — If BMW believes their messaging is strong enough to turn people away from the 1 series front-wheel drive competition, what does it say to potential front-wheel drive Mini buyers? Minis are made by BMW, by the way.

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