I was meeting with a potential client today and all they wanted to hear about was what we could do for them in Social Media. After answering their questions about Twitter, Facebook and Trip Advisor and showing them some of the successful SM programs we’ve run, I started asking them questions:
What is your brand strategy and what differentiates your service?
Who are your customers and what is their unique need that your service fulfills?
How are you managing the various touchpoints between your customers and your company?
Ironically, even though they were interested in using the latest technology, they didn’t have any answers for the most timeless fundamentals.