I was meeting with a potential client today and all they wanted to hear about was what we could do for them in .
After answering their questions about Twitter, Facebook and Trip Advisor and showing them some of the SM programs we've run, I started asking them questions:

What is your strategy and what differentiates your service?

Who are your customers and what is their need that your service fulfills?

How are you managing the various touchpoints between your customers and your company?

Ironically, even though they were interested in using the latest , they didn't have any answers for the most timeless .

Later, my friend Bob Hoffman's blog, I came across the following :

always overestimate the attraction of new things and underestimate the power of traditional consumer behavior.”

L'esprit de l'escalier, indeed. Thanks, Bob. Where were you when I needed you?

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