TURKEL‘s new Miami campaign was featured on the front page of the Miami Herald recently. And although the story was brilliantly written by Doug Hanks, we thought we’d share some of the insight that made the campaign possible.
Miami’s new positioning reflects our growing status as an arts, culture, and design destination. The campaign is based on the appeal of personal expression, and we’ve worked with local artists, chefs, and designers to create it. Miami is a community that inspires creative expression. And by visiting here, travelers will get inspired to express themselves as well.