Michael Calienes Shares His Coffee Cup with 800 People | Bruce Turkel

Here’s a brilliantly simple branding idea: Like lots of marketing people, Presence Engineer Michael Calienes uses Twitter to communicate with his clients and potential clients (±800 when I wrote this blog post). But unlike most Twitterers, Mike has figured out a simple way to brand himself.

Mike’s avatar (an avatar is the picture that represents a user on Twitter) is a photograph of Mike drinking from a cup of coffee. But here’s the beauty part: Mike changes the logo on the cup based on what he’s working on! The other day it was transparent (A glass company perhaps? Or maybe a comment on the economy?). Today Mike’s cup sports the logo of a new client he’s working on — BrackenChase Builders.

Tomorrow? Who knows? You’ll have to follow Mike to find out. And while you’re at it, follow me too!! To follow Bruce click here.

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