Here’s a brilliantly simple branding idea: Like lots of marketing people, Presence Engineer Michael Calienes uses Twitter to communicate with his clients and potential clients (±800 when I wrote this blog post). But unlike most Twitterers, Mike has figured out a simple way to brand himself.
Mike’s avatar (an avatar is the picture that represents a user on Twitter) is a photograph of Mike drinking from a cup of coffee. But here’s the beauty part: Mike changes the logo on the cup based on what he’s working on! The other day it was transparent (A glass company perhaps? Or maybe a comment on the economy?). Today Mike’s cup sports the logo of a new client he’s working on — BrackenChase Builders.