Yesterday I wrote about Costa Cruise Line simultaneously introducing their new ship, The Serena, in the real world and in the virtual world (See post VIA Turkel Talks).

Building brand value with their Second Life introduction, Costa worked together with their Italian ad agency and a company called Virtual Italian Parks. Virtual Italian Parks also created a land inside Second Life called “Parioli” which is a reproduction of an area in Rome.

What's so interesting is how the guys from Virtual Italian Parks list their Second Life Avatar name in their contact info:

CEO – Amministratore Unico
Ing. Bruno Cerboni
Second Life: Bruno Echegaray

Relazioni Esterne
Giuseppina Scardino
Second Life: Josephine Skall

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