Building brand value with their Second Life introduction, Costa worked together with their Italian ad agency and a company called Virtual Italian Parks. Virtual Italian Parks also created a land inside Second Life called “Parioli” which is a reproduction of an area in Rome.
What’s so interesting is how the guys from Virtual Italian Parks list their Second Life Avatar name in their contact info:
CEO – AmministratoreUnico Ing. Bruno Cerboni
Second Life: Bruno Echegaray
Second Life: Josephine Skall