In an interesting combination of and social commentary, Nike has plunged bravely into the Don Imus controversey. Although the company takes the high road, it will be interesting to see what (if any) the response will be with consumers and throughout the webosphere.

The print ad, first published in the Times on Sunday April 15, has been continued online at,,,, and

The text reads:

Thank you, ignorance.
Thank you for starting the conversation.
Thank you for making an entire nation listen to the Rutgers team story.
And for making us wonder what other great stories we've missed.
Thank you for reminding us to think before we speak.
Thank you for showing us how strong and poised 18 and 20-year-old women can be.
Thank you for reminding us that another basketball tournament goes on in March.
Thank you for showing us that sport includes more than the time spent on the court.
Thank you for unintentionally moving women's sport forward.
And thank you for making all of us realize that we still have a long way to go.
Next season starts 11.16.07

The Thank You Ignorance ad was created by Wieden and Kennedy, Portland, Oregon.


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