Blog | Bruce Turkel

Make It All About Them

Branding, Branding Speaker, Branding Yourself, Bruce Turkel

Seven brutal hours into the negotiation, the people facing each other in the law firm conference room are only $100,000 apart. The plaintiff’s attorneys had demanded three-quarters of a million dollars. The defense attorneys had insisted the case wasn’t worth a penny over $200,000. As the day wore on, the defense raised their offer to […]

Monday Marketing Minutes – Naming Your Brand Is All About the Experience That You Provide

Branding, Branding Speaker, Branding Yourself, Bruce Turkel

The Truth According to Uber

Branding, Branding Speaker, Bruce Turkel, Building Brand Value, speaker

Uber’s new CEO, Dara Khosrowshahi, is new to his position, but a recent email to employees proves he is a thoughtful inspirational speaker.When UK officials announced that they would not renew Uber’s license to operate in London, Uber announced its plan to appeal the decision. Moreover, Uber’s chief executive sent a remarkable email to his employees: “While the […]

Monday Marketing Minutes – Brand Concept Over Tools: Why Is It More Important?

Branding, Branding Speaker, Branding Yourself, Bruce Turkel, Monday Marketing Minutes

The Power of Story Selling

Branding, Branding Speaker, Branding Yourself, Building Brand Value, speaker

American mythologist Joseph Campbell was best known for his theories on the power of stories and myths. Campbell’s theory of the “monomyth” held that all great myths and stories throughout history are simply variations of one powerful meta-myth. Campbell’s theory was so universal, he was even able to extend it to our belief or disbelief […]

Monday Marketing Minutes – The Best Way to Build Your Personal Brand

Branding, Bruce Turkel, Monday Marketing Minutes

Whole Foods Salmon

Branding, Bruce Turkel, Building Brand Value

“I went to Whole Foods for the first time since they were bought by Amazon. I read they lowered the price of salmon to $9.99/lb. Wow! We love healthy salmon! They do have salmon for $9.99. But after reading the 5-point type, I saw that all of their lower-priced salmon is farm-raised. WTF? Whole Foods sells […]

Monday Marketing Minutes – Sense of Place – Great Way to Build Your Brand

Branding, Branding Speaker, Branding Yourself, Bruce Turkel, Monday Marketing Minutes

I Hate Meetings

Branding Speaker, Branding Yourself, Bruce Turkel

If you’ve read this blog for any length of time you know that I periodically write about the meetings I attend. You might also remember that I attend a lot of meetings and that I hate meetings. Of course, the smart question should be why I attend so many meetings if I dislike them so […]

Bruce Turkel’s Blog

Make It All About Them

Monday Marketing Minutes – Naming Your Brand Is All About the Experience That You Provide

The Truth According to Uber

Monday Marketing Minutes – Brand Concept Over Tools: Why Is It More Important?

The Power of Story Selling

Monday Marketing Minutes – The Best Way to Build Your Personal Brand

Whole Foods Salmon

Monday Marketing Minutes – Sense of Place – Great Way to Build Your Brand

I Hate Meetings