All About Them, Branding, Branding Yourself, Building Brand Value, IS That All There Is?, Leadership, Marketing
In our over-stimulated, over-caffeinated, over-connected world, well-crafted clichés become the stenographers’ shorthand of clever communicators. And just like checking a new car’s quality by kicking its tires, these sayings often provide a comforting and expedient, if irrelevant, benchmark.
Advertising, All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value
Customers and collectors attach significant value to products and places that excelled in specific functions even though those same people place little value on those specific functions anymore. How can you and your business benefit?