Advertising, Branding, Branding Yourself, Building Brand Value, Sales, Uncategorized
You can’t tell people what to do but you can help them do what they want to do. If you align with your potential customers’ desires you can get them to do what you want because it’s what they want to do, too.
Advertising, All About Them, Branding, Branding Yourself, Building Brand Value, IS That All There Is?
A friend of a friend (really, I don’t know her) was scrolling through pictures of the Capitol insurrection when she saw someone she knew. The guy is the CEO of a renowned tech company and has built both a big business and a big social media following. Apparently lots of other people recognized the guy […]
All About Them, Branding, Branding Yourself, Building Brand Value, Is That All There Is, Leadership, Strategic Roundtable, Together with Turkel
We almost never hear the tales of the defeated, only the winners. We barely ever get the opportunity to learn from others’ mistakes; instead we wind up trying to emulate the paths taken by the victorious. No one promotes tales of woe, only cries of success. After all, what myth, what movie, what legend, what saga would excite audiences with stories of failure and loss?
All About Them, Branding Yourself, Is That All There Is, Leadership, Uncategorized
The fantastic lead singer and guitar player in our band was relocating to Atlanta. So after about 10 or so years gigging around Miami, our Saturday night show at the Titanic Bar would be our last time together. And at around 1:45 in the morning, the set we were playing would be our last together, […]
All About Them, Branding, Branding Yourself, Is That All There Is, IS That All There Is?, Uncategorized
I love the holidays. That’s probably not such a unique statement. You probably love the holidays, too. Maybe you love holidays for the traditions, maybe for the food. Maybe you love the gifts, or the reassuring rituals. Perhaps you have a religious or spiritual connection to the reason for the season. Maybe you like the […]