Now is the time to move, the time to act, the time to make something happen. Now is the time to prove that the show must go on. Now is the time to prove that you’re a pro!
Bruce Turkel’s Blog
by Bruce Turkel
You’re A Pro.
Advertising, All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value, Coronavirus, Crisis Management
New Normal Now Normal No Normal?
Advertising, All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value, Coronavirus, Crisis Management
As our lives and our economy continue to open up, are you and your business in the New Normal, the Now Normal or the No Normal?
Rachel Hollis’ Decline. And You.
Advertising, All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value, Crisis Management
What does Rachel Hollis’ fall from grace have to do with you and your business?
As Individual As You Are…
Advertising, All About Them, Branding, Branding Yourself, Building Brand Value, Sales
Why do we spend so much time talking about things our clients don’t care about instead of what they do care about?
The Convenience of Convenient Speech.
All About Them, Branding, Branding Yourself, Building Brand Value, IS That All There Is?, Leadership, Marketing
In our over-stimulated, over-caffeinated, over-connected world, well-crafted clichés become the stenographers’ shorthand of clever communicators. And just like checking a new car’s quality by kicking its tires, these sayings often provide a comforting and expedient, if irrelevant, benchmark.
Value Follows Function.
Advertising, All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value
Customers and collectors attach significant value to products and places that excelled in specific functions even though those same people place little value on those specific functions anymore. How can you and your business benefit?
Be Interested.
Advertising, All About Them, Branding, Branding Yourself, Building Brand Value, Is That All There Is, Leadership
When you’re looking for differentiation, remember that making a fundamental association between what you care about — the people around you—and what they care about — is what sets you apart.
Is It The Beginning Of The End Or…
Advertising, All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value, Coronavirus, Uncategorized
Big changes are on our horizon. They’re coming our way whether we’re ready for them or not. Which means now is your best opportunity to search for certainty in uncertain times.
There Are Only Business Problems…
All About Them, Branding, Branding Yourself, Building Brand Value, IS That All There Is?, Leadership, Personal Development, Strategic Roundtable, Together with Turkel, Uncategorized
“There are no marketing problems, there are no finance problems, there are no accounting problems, there are only business problems.”
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