Blog | Bruce Turkel

Interest Follows Investment.

Branding Yourself, Bruce Turkel, Building Brand Value

Years ago I was introduced to a brilliant woman who was doing business with a friend. When we met, she gave me a copy of her book – a New York Times bestseller that I had heard a lot about. I read it across the weekend and found it interesting. A few years after we […]

Monday Marketing Minutes – Always Look for Opportunity to Show Your Customers It’s All About Them

Monday Marketing Minutes

Less Facts. More Feelings.

Building Brand Value

Let’s try an experiment. Let’s dispassionately examine some of the phenomena that are front and center in our national zeitgeist these days. Please don’t be swayed by whether you agree or disagree. Just try to let the idea of what people are thinking about wash over you without judgment: Gillette ran an ad suggesting that […]

No Matter How Good You Are, You Have to Talk to Your Customers Every Day – Monday Marketing Minutes

Monday Marketing Minutes

Learning from The Piano Shop on The Left Bank

Branding, Building Brand Value

I was reading The Piano Shop on The Left Bank when I came across the following phrase, attributed to piano virtuoso György Sebök: “There is no such thing as a music note by note just as there is no such thing as a book word by word. We have to accept that things are ambiguous.” Author […]

Monday Marketing Minutes – Find a New Way to Make Your Brand All About Them

All About Them, Building Brand Value, Monday Marketing Minutes

Gillette, Toxic Masculinity, and the Superbowl

Advertising

If you’ve consumed any popular culture at all, you’ve probably seen some of the brouhaha Gillette’s new ad calling out Toxic Masculinity. The commercial appealed to men to ‘be better,’ over scenes of boys wrestling at a BBQ, men lewdly whistling and jeering at women, bullies pursuing a boy down the street, and males generally […]

Video is the New Black

Building Brand Value

Here are some interesting online marketing facts for you: Over 70% of B2B marketers confirm that video is more effective than text for brand building. A study done a few years ago reported that social video outreach generated 1200% more shares than text and images combined. Business Insider reports that more than 500 million hours […]

Customer Service: There Are None So Blind…

Branding, Branding Speaker, Bruce Turkel, Building Brand Value

I’m sitting in the second row of the big conference room listening to the keynote speaker at a corporate event. Every few minutes the speaker raises his hand and asks the audience if they’ve experienced whatever it is that he’s talking about. “How many of us,” his hand goes up and he looks at us […]

Bruce Turkel’s Blog

Interest Follows Investment.

Monday Marketing Minutes – Always Look for Opportunity to Show Your Customers It’s All About Them

Less Facts. More Feelings.

No Matter How Good You Are, You Have to Talk to Your Customers Every Day – Monday Marketing Minutes

Learning from The Piano Shop on The Left Bank

Monday Marketing Minutes – Find a New Way to Make Your Brand All About Them

Gillette, Toxic Masculinity, and the Superbowl

Video is the New Black

Customer Service: There Are None So Blind…