You can’t tell people what to do but you can help them do what they want to do. If you align with your potential customers’ desires you can get them to do what you want because it’s what they want to do, too.
Bruce Turkel’s Blog
by Bruce Turkel
The Persuasion Business Sucks.
Advertising, Branding, Branding Yourself, Building Brand Value, Sales, Uncategorized
The Meta Message of Super Bowl LV.
All About Them, Branding, Branding Yourself, Building Brand Value, IS That All There Is?, Leadership, Uncategorized
If you want to discover your next great idea and find the team to help you accomplish it, just click HERE. Because as Bruce Springsteen said, “The very soil we stand on is common ground.”
I Want to be Dorie Clark.
Is That All There Is, Personal Branding, Uncategorized
To join me and listen to Dorie Clark, just tune in to our LinkedIn Live conversation.
The Enormous Value of First Principles
All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value, IS That All There Is?
We look to complicated solutions to demonstrate virtuosity. But based on First Principles, it’s often a mastery of the basics that leads to exceptional results.
Show Me Who You Know…
Advertising, All About Them, Branding, Branding Yourself, Building Brand Value, IS That All There Is?
A friend of a friend (really, I don’t know her) was scrolling through pictures of the Capitol insurrection when she saw someone she knew. The guy is the CEO of a renowned tech company and has built both a big business and a big social media following. Apparently lots of other people recognized the guy […]
The Winners Write The History
All About Them, Branding, Branding Yourself, Building Brand Value, Is That All There Is, Leadership, Strategic Roundtable, Together with Turkel
We almost never hear the tales of the defeated, only the winners. We barely ever get the opportunity to learn from others’ mistakes; instead we wind up trying to emulate the paths taken by the victorious. No one promotes tales of woe, only cries of success. After all, what myth, what movie, what legend, what saga would excite audiences with stories of failure and loss?
Great Is The Enemy Of Good.
All About Them, Branding Yourself, Is That All There Is, Leadership, Uncategorized
The fantastic lead singer and guitar player in our band was relocating to Atlanta. So after about 10 or so years gigging around Miami, our Saturday night show at the Titanic Bar would be our last time together. And at around 1:45 in the morning, the set we were playing would be our last together, […]
I’m Kind of Blown Away By This…
Uncategorized
What’s odd is that we all know consumers, clients, and customers value reliability. Yet we communicate in a way that leaves our contacts wondering what we meant.
Why I Love The Holidays.
All About Them, Branding, Branding Yourself, Is That All There Is, IS That All There Is?, Uncategorized
I love the holidays. That’s probably not such a unique statement. You probably love the holidays, too. Maybe you love holidays for the traditions, maybe for the food. Maybe you love the gifts, or the reassuring rituals. Perhaps you have a religious or spiritual connection to the reason for the season. Maybe you like the […]
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