Bruce Turkel’s Blog

Elon Musk did it to Us Again!!

Elon Musk did it to Us Again!!

People say that time and money are resources, and you can argue whether that’s true or not. What is true is that money is a renewable resource while time is the ultimate non-renewable resource – you can always figure out how to get more money, you can never, ever, ever get more time.
Elon Musk’s brand got all the advantages of our time, attention, and opinion of his reputation and he paid us nothing for it. Elon Musk did it to us again.

Is a Bird in the Hand Really Worth Two in the Bush?

Is a Bird in the Hand Really Worth Two in the Bush?

We’ve all heard the saying, a bird in the hand is worth two in the bush.
In other words, what you already have – possessions, clients, talents, assets – is twice as valuable as what new things you could possibly get. But is it?
It’s easy to talk about the times when we’ve been taken for granted and not appreciated. But how about your clients? How about mine? Can we say with certainty that people like you and people like me have made sure that we’re always looking out for the people who are buying our goods and services? Perhaps we are also too busy looking for new business to pay attention to the business we already have – the bird in the hand.

The Difference Between a Bad Client and a Sharp Stick.

The Difference Between a Bad Client and a Sharp Stick.

As a small business owner, you have limited resources, specifically, time, money, and effort. If you run a big business, you can only employ so many people to field your calls. If your business builds widgets, there’s no sense talking to people who buy grommets. Knowing the difference between a good and bad client is a critical step to success.

Would you Please do me a Favor?

Would you Please do me a Favor?

At 4 PM EST this Thursday, April 14, 2022, I’m going to be on Public Television’s (PBS) literary program, “Between the Covers” discussing my new book, Is That All There Is‽
I’m really proud of the book I’ve written and I’m confident that the interview is going to be a good one. I’m sure you’ll enjoy the time we spend together and that you’ll also find it interesting and personally fulfilling. Who doesn’t spend time thinking about the tagline of the book, “What are you doing for the rest of your life?” I spent three years interviewing fascinating people who had successfully pivoted their lives and there’s so much for you to discover from their experiences.

What Makes You Different?

What Makes You Different?

Marketing people and ad agencies talk about what makes you unique. They call it different things, “USP” maybe – your Unique Selling Proposition, or perhaps they’ll talk about your “X-Factor” or your “Black Box.” But what they’re all looking for uniqueness. Sadly, there aren’t too many things that are really unique.
Chances are you were told that you needed a USP by the people who get paid to create USPs, by the folks who run advertising agencies, manage consulting companies, and own creative firms. They tell you they’re going to figure out what your unique selling proposition is. Instead, you’ll pay them to going to show you how to be creatively different, not unique.
Instead, look for your Points of Difference and your Points of Distinction (PODs). What’s different about you and your company? And what are you really good at?
There’s almost nothing in your business that is absolutely unique… and that’s a good thing…

Do Will Smith and Chris Rock Have Enough? Do you?

Do Will Smith and Chris Rock Have Enough? Do you?

Will Smith and Chris Rock were offered very different opportunities at the Academy Awards the other night. What they did with those opportunities says volumes about both of them. What do their values, and their choices, say about you?But before you can understand what your employees’ purpose is, it’s helpful to know your own. As Socrates said, “First, know thyself.” Or as every eight-year-old responded to a playground insult, “It takes one to know one.”

Can You Define Your Purpose?

Can You Define Your Purpose?

FORTUNE Magazine says the Great Resignation has stunned many business owners and employers. Today nearly two-thirds of U.S. workers are looking to change jobs or leave the workforce altogether. Shifting from The Great Resignation to The Great Retention is a choice. The only question is who’s going to make it first – you or your employees?
But before you can understand what your employees’ purpose is, it’s helpful to know your own. As Socrates said, “First, know thyself.” Or as every eight-year-old responded to a playground insult, “It takes one to know one.”

Is the Great Resignation Affecting You?

Is the Great Resignation Affecting You?

FORTUNE Magazine says the Great Resignation has stunned many business owners and employers. Today nearly two-thirds of U.S. workers are looking to change jobs or leave the workforce altogether. Shifting from The Great Resignation to The Great Retention is a choice. The only question is who’s going to make it first – you or your employees?

How Kate McKinnon Uses the Power of Satire.

How Kate McKinnon Uses the Power of Satire.

Saturday Night Live star Kate McKinnon interrupted the show’s Weekend Update news segment to praise the hugely controversial “Don’t Say Gay” bill passed by Florida’s House of Representatives. It was a brilliant and effective use of satire. McKinnon took a clearly directed action – Governor DeSantis’ “Don’t Say Gay” bill – and flipped its meaning on its head to make her powerfully contrary point without criticizing or even disagreeing with the new law.
By using this literary device, McKinnon established herself in the canon of great satirists.

The Power of Stories.

The Power of Stories.

All of a sudden, some occurrences or objects go from being things we thought we had maybe heard of to things we just had to know more about. Why? Noah Yuval Harari wrote: “Fiction has enabled us not just to imagine things, but to do so collectively.” When you’re trying to get attention, build affinity, and generate action for your business, your brand, or yourself, you need fewer facts and more feelings.

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