Bruce Turkel's Blog
Steal Smart.
It doesn't matter whether you already knew about Newton's declaration, “If I have seen further [than others], it is by standing on the shoulders of giants” or if you just learned of this concept today. What matters is that from now on, when you look for new ways to get what you want, remember to steal smart and use creative interpretations of proven best practices instead of always trying to reinvent the wheel.
How To Save A Life.
My friend Thomas Cantrell went to Florida a few weeks ago a regular guy and left a hero. Thomas saved the life of a young lady who was drowning. He also saved her dad.
Thomas taught me how to save a life.
“I noticed somebody in the ocean close to where the waves were breaking, and something just looked wrong. I didn't know what the problem was; I didn't even think about it; I just raced to the water. Then I heard her scream…”
Setting Boundaries.
Over the years, I realized that each time I met someone who worked at a firm I was impressed with, they all seemed to have a few things in common: Most were divorced. Many were depressed. Many had substance abuse problems. And few had good relationships with their children. And none of them were good about setting boundaries.
The World's Shortest Story
The world's shortest story has something to show us. Simply put, you don't need many words to create a big reaction.
Choice and Control
We humans all love choice and control. We want to do what we want to do when we want to do it. We like to believe we're individuals. We don't like people telling us what to do.
But we also want to know what to do and how to do it. And we love it when people show us how to do what we want.
Overcoming that dichotomy is one of the keys to success…
Know Like Trust
You've probably heard the old saying, “People do business with folks they know, like, and trust.”
The way people say it, Knowliketrust sounds like one word. A single thought. Something that happens all at once.
Knowliketrust.
But here's the thing: The “know, like, and trust” mantra is made up of THREE VERY SEPARATE COMPONENTS…
Customer Service.
Perhaps the most essential element of marketing and branding is to know your customer. Companies spend hundreds of millions of dollars trying to understand what their buyers like and dislike, what motivates them to purchase or to turn away, what makes them happy, and what makes them unhappy.
Know Your Customer.
Perhaps the most essential element of marketing and branding is to know your customer. Companies spend hundreds of millions of dollars trying to understand what their buyers like and dislike, what motivates them to purchase or to turn away, what makes them happy, and what makes them unhappy.
What is Web 3?
What is Web 3? Believe it or not, there is no universally agreed-upon definition for Web 3.0…
Roughly stated, Web 3.0 is a concept that describes the future direction of the Internet, focusing on enhanced user experiences, advanced technologies, and a more intelligent and personalized web. It generally involves the integration of emerging technologies such as artificial intelligence (AI), machine learning, blockchain, augmented reality (AR), and virtual reality (VR) to create more sophisticated and interconnected online experiences. Web 3.0 aims to provide users with a more decentralized, secure, and personalized web environment.”
I'm sure you've already realized that none of that ambiguity means that there aren't scores of engineers, marketers, and futurists working on Web 3.0, selling Web 3.0, and prognosticating on Web 3.0…
Marketing Management with Mangos
Miami Mango Marketing Management is a suprisingly powerful proven four-step process for marketing your business.
Is Santos a Synonym for Lying?
NY Democrat Rep. Ritchie Torres put forward the Stop Another Non-Truthful Office Seeker Act, which would require candidates to disclose their background under oath so that they can be punished for lying. In case you didn't notice, the act's title is an acronym that spells SANTOS. If this goes through, it will turn George Santos' name into a synonym for deception and betrayal forever, just as history has done for Judas Iscariot and Benedict Arnold.
Being Bad at Something Good.
Kiss understood something important: Their audience was less concerned with the musicians' rational virtuosic abilities and more interested in the emotional connections they were making.
Or, as I say every time I'm up on stage, “Good brands make people feel good. Great brands make people feel good about themselves.”
Why was Kiss One of the Biggest Rock Bands Ever?
Kiss understood something important: Their audience was less concerned with the musicians' rational virtuosic abilities and more interested in the emotional connections they were making.
Or, as I say every time I'm up on stage, “Good brands make people feel good. Great brands make people feel good about themselves.”
Why Do You Blog?
There is one simple answer to the question, “Why do you blog?
I am dedicated to writing because it keeps me in touch with wonderful people like you.
Thank you for being part of my beloved community.
Graceful Degradation.
The key to handling unexpected challenges and maintaining a certain level of performance when things don't go as planned is to be prepared, adaptable, and resilient. This requires forethought and the ability to prioritize our functioning features into three piles: Essential, Good-to-have, and Non-essential. The way to do this is with “Graceful Degradation.”
Innovation.
Everyone seems to agree that innovation is a good and necessary thing. But how many people understand what innovation really is? Is innovation a new spin on an old idea? Is innovation simply a new combination of old components? Or is innovation a bold new concept that no one's thought of before? And is innovation good and valuable on its own, or does it need to be applicable and monetizable before it's considered worthwhile?
Shameless Selling.
Shameless Selling is not a pejorative explanation of a sales pitch, but an explanation that when you believe in what you're doing with all your heart, there's no shame in selling it.
Conmen Salesmen and Holy Men.
If some random blogger knew with certainty when economic trends were going to shift – and how to profit from that news – they wouldn't waste their time writing blogs trying to frighten you. Instead, they'd be investing their own money or cashing the Apple stock they bought in the late nineties.
Conmen, salesmen, and holy men all want the same thing – to get you to do something for them that you might not be willing to do otherwise.
We won't spam!