Blog - Bruce Turkel

Giving You What You Said You Want

Uncategorized

Last week I sent out an email titled, “One Quick Question for You,” that asked simply, “What’s the one thing that you’re most interested in improving in your business over the next 90 days?” As I wrote in my last blog, I botched the database link and so instead of getting a personalized email, you […]

I Am A Bonehead.

Advertising, All About Them, Branding, Branding Yourself, Building Brand Value, Is That All There Is, Together with Turkel, Uncategorized

Years ago a good friend of mine was invited to speak at one of those big motivational speaker events. You know the kind – the ones that advertise celebrity speakers such as George W. Bush, Mr. T, and some famous Southern college football coach. They set the admission price really low to fill the venue […]

All Different Hobbies Are The Same.

Branding, Branding Yourself, Bruce Turkel, Building Brand Value, Coronavirus, Is That All There Is

Friends invited us to join them for dinner at their sailing club the other night. Thanks to Coronavirus, the restaurant isn’t open but they’re allowed to bring in food. So we were able to sit by the water and enjoy delicious take-out Thai food while we watched the boats and the pelicans and enjoyed some […]

You Are Known By The Company You Keep.

Advertising, Branding, Branding Yourself, Building Brand Value, Speaker, Turkel

I like it when I see a collection of political candidate signs clustered together on someone’s yard. Especially when the assortment includes a sign for their preferred presidential candidate. That’s because as much as I try to stay up-to-date with local and regional politics, I often don’t know about a specific commissioner, judge, or state […]

If it’s Not Worth it to Them, it’s Not Worth it to You.

Branding, Branding Yourself, Building Brand Value, Turkel

My father was a general contractor on Miami Beach in the 1960s. As innovative as my dad was, the business was still a rather analog affair. Supplies were delivered on flatbeds, building materials were inventoried on a clipboard, boards were nailed together by hand, and job sites were cleaned up by laborers with shovels, push […]

It’s Not Magic, It’s Music.

Advertising, All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value, Coronavirus, Is That All There Is

Gloria and I were watching some music awards show where Bruno Mars was performing Amy Winehouse’s song Valerie. During the performance, the horn players were doing a little dance when all of a sudden they jumped up and did a coordinated dance move. Of course they did it at precisely the same time. If you […]

I Had No Idea What Was Going To Happen.

All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value, Coronavirus, Crisis Management, MasterMind

Not very long ago – sometime in early to mid-April – it seemed as if almost everyone I know was calling and telling me they were how concerned they were. Covid. Unrest. Lockdown. Politics. The economy. Despite their concerns, the common word they all seemed to use was “uncertainty.” After hearing different versions of the […]

How Competent Are You Really?

Advertising, All About Them, Branding, Branding Yourself, Is That All There Is

Do you think you’re smarter or more talented than the people around you? More to the point, do you think you’re smarter or more talented than you really are? If so, you’re not alone. The Dunning-Kruger Effect describes a specific cognitive bias that causes people to overestimate their knowledge or ability. Simply put, it explains […]

Ship Happens.

Advertising, Branding, Branding Yourself, Coronavirus, IS That All There Is?

There are at least 301 words with 11 or fewer letters in the English language that contain the word SHIP. How do I know? I went to www.WordFind.com, typed in S H I P, and added up the results. Sure, you can probably come up with another one or two – I’m not suggesting this […]

Bruce Turkel’s Blog

Giving You What You Said You Want

I Am A Bonehead.

All Different Hobbies Are The Same.

You Are Known By The Company You Keep.

If it’s Not Worth it to Them, it’s Not Worth it to You.

It’s Not Magic, It’s Music.

I Had No Idea What Was Going To Happen.

How Competent Are You Really?

Ship Happens.