Bruce Turkel’s Blog

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Monday Marketing Minutes – More feelings, less facts!

Monday Marketing Minutes

From Birken Bags to Birkenstocks

Branding, Branding Yourself, Building Brand Value

Hermés uber status symbol, the Birken Bag, range from $12,000 to more than $200,000. Fortune Magazine suggests that they might be a good investment because “Earlier this month, a single handbag sold at a Christie’s auction in Hong Kong for $223,000, breaking a world record for handbags sold at auction. That record-setting handbag was a […]

Monday Marketing Minutes – Make Sure Your Customers Understand What You’re Selling

Monday Marketing Minutes

Putting the Service Worker in Customer Service

Building Brand Value

Here’s a fascinating dichotomy: The management structure in most hotels is very hierarchical. The org chart pyramid starts at the top with the owner, then the General Manager, then the department directors (Food & Beverage, Housekeeping, Grounds Keeping, Operations, Administration, etc.), then the supervisors, and so on. At the base of the pyramid, both in […]

Monday Marketing Minutes – It’s All About Brand Value

Monday Marketing Minutes

Brands in the Gilded Age

Branding, Building Brand Value

Lots of brand consultants like to use an exercise where they ask their audience this question: “If your brand was a car, what car would it be?” They use cars because most people have a good understanding of what the different car brands stand for – Jeeps are rugged, Toyotas are dependable, Mazdas are fun, […]

Monday Marketing Minutes – You Have to Keep up with Technology

Monday Marketing Minutes

Interest Follows Investment.

Branding Yourself, Bruce Turkel, Building Brand Value

Years ago I was introduced to a brilliant woman who was doing business with a friend. When we met, she gave me a copy of her book – a New York Times bestseller that I had heard a lot about. I read it across the weekend and found it interesting. A few years after we […]

Monday Marketing Minutes – Always Look for Opportunity to Show Your Customers It’s All About Them

Monday Marketing Minutes

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