Bruce Turkel’s Blog
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Monday Marketing Minutes – Be like Heineken – Make Your Brand All About Them
Bruce Turkel, Monday Marketing Minutes
Exploration, Examination, Expression.
All About Them, Branding Speaker, Branding Yourself, Bruce Turkel
This morning I read Who Will Lead? It’s one of my favorite blogs, written by my old friend John Calia. John was discussing how conflicted he felt about a recent radio appearance he’d made. Examining his feelings, John wrote, “…it has been a difficult journey to this imperfect place at which I behave imperfectly. It is especially difficult […]
Sticks and Stones
Branding Speaker, Branding Yourself, Bruce Turkel, speaker, Turkel
The advertising agency I worked at specialized in creating successful brands for residential real estate projects. We created advertising strategies, brand identity, and marketing and advertising for high-rises, gated communities, golf resorts, condominiums, and planned communities. WE knew the importance of brand awareness. And we were damn good at creating it. One of the women […]
Monday Marketing Minutes – To Build a Powerful Brand You Have to Build an All About Them Brand
All About Them, Branding, Branding Speaker, Bruce Turkel
Refocus Your Content to Be All About Your Clients
Branding Speaker, Bruce Turkel
BY BRUCE TURKEL, CPAE It’s funny. We spend so much time online that it’s become second nature. As a result, we’ve become incredibly dismissive of any website that doesn’t react in exactly the way we want. Photos load too slowly? We’re out of here. Images look bad on your phone or tablet? Sorry, I’m gone. […]
Political Meme
All About Them, Branding Speaker, Branding Yourself, Bruce Turkel
The other morning I paged through my Instagram feed and stumbled across a political meme I disagreed with. It was a from a guy I’ll call “Ferrari Frank 345” (FF345). Besides advocating a position clearly counter to my own, FF345’s post was mean-spirited, vulgar, and encouraged violence. A few posts later I came across another […]
Monday Marketing Minutes – There’s a Market for Everything You Wanna Sell
Monday Marketing Minutes
North Face Has Shown Us The Way
Branding, Branding Yourself, Bruce Turkel
Walking through a park the other day I noticed a man strolling in front of me wearing a North Face jacket. I knew it was North Face because the company positions their logos on the backs of their jackets, directly over the wearer’s right shoulder blade. How strange. Why would North Face put their logo […]
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