Bruce Turkel’s Blog
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Monday Marketing Minutes – “More Feelings. Less Facts.” Is the Key for Building Your Brand
Monday Marketing Minutes
More Feelings. Less Function.
Branding, Building Brand Value
My wife and I were celebrating our eighth wedding anniversary in Florence, Italy. We were having dinner at a wonderful restaurant with our curly headed six-year-old Danny and two Roman dentists whom the restaurant’s owner had sat with us at the big rustic table. The dentists didn’t speak any English and we didn’t speak any […]
Monday Marketing Minutes – You Need to Get Your Message out All the Time
Monday Marketing Minutes
I’m Sorry To See You Go
Author, Branding, Branding Speaker, Bruce Turkel, Building Brand Value
At first, I wanted to cry. Three of my longtime readers unsubscribed from my blog this week. I didn’t know which of their notes was more cutting. One simply wrote, “delete me from your mailing list.” “Mailing list?” “Delete me from your MAILING LIST?” Is that all we’ve meant to each other? These essays are […]
Monday Marketing Minutes – Caring About Every Detail Is Essential
Monday Marketing Minutes
When do You Wash Your Hands?
Bruce Turkel, Marketing, Social media, Turkel
Each time I use a restaurant bathroom I see a different version of this sign: “Please Wash Your Hands After You Go To The Bathroom.” Here’s something I don’t understand: why should you wait to wash your hands until after you go to the bathroom? Pardon me for getting personal here, but if you shower […]
Evolution and Your Brand Value
Branding Speaker, Branding Yourself, Building Brand Value
The speed of evolution is measured by the genetic changes of a species over time. If these genetic changes occur over a short period of time, the speed of evolution is defined as “fast.” Of course, “fast” is a matter of interpretation because, evolutionary speaking, a short period of time is defined as thousands of years. If thousands of […]
Four A’s of An Apology
Building Brand Value, Social media
It used to be that a sincere “I’m sorry” was accompanied by a bouquet of flowers and a sappy card. Then life went back to normal. For companies, fixing a mistake usually meant a generic apology by the CEO and a conscientious program set up to rectify whatever wrong the company was apologizing for […]
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