Bruce Turkel's Blog

How To Build a Blog.

How To Build a Blog.

After writing and posting over 800 blogs, I decided to give you insight into how I do what I do and to help you create your own outreach program. I've shared my experiences, successes and failures, the metrics of my work, the various technologies I've used, and the different people and resources that have helped me build a blog. My fondest wish is that you find these posts interesting and instructive.

Selling to B2B businesses.

Selling to B2B businesses.

When you're to B2B businesses, you can brag and bluster until you're blue in the face. But really… who cares? How would doing that separate you from all the other companies with the same message? Instead, you're just like the little kid standing on the diving board yelling, “Look at me! Look at me! Look what I can do!”
All you're doing is contributing to the vast field of noise.

Do You HATE to be Sold?

Do You HATE to be Sold?

Do your potential customers and clients understand how you can make their lives simpler, faster, or easier? If they did, wouldn't they rush to buy your product or service? If so, why not write a book about it?
The books create a win-win-win situation for Will's company, the professionals he helps, AND the customers they do business with. And this all happens because Will understands that straightforward principle: People HATE to be sold.

They said WHAT about me?

They said WHAT about me?

We both know the old saying, “Nobody cares how much you know until they know how much you care.” So, I'm going to start sharing some heartfelt stories. Personal stories. Family stories. Friends' stories. Stories about people who have successfully made life-changing pivots. Stories from my MasterMind members – where they are today versus yesterday.
Why? Because there's nothing more I want for you than your happiness and success in every way imaginable. And if I can be a part of it – even better!
To do that, I have a quick request. Please send me a note. Tell me about your hurdles and your speed bumps and dead-end roads. Tell me about your dreams. Tell me your goals. And please tell me how you believe I can help you achieve them!

Sailing vs. Sailing

Sailing vs. Sailing

Sailing used to be a means of transportation ruled by time and tide, but today, things have changed. These days, sailing is a journey rather than a destination, a state of mind more than a way of getting anywhere specific. What I discovered sailing in the Keys last week is that sailing, whether actual or metaphorical, is something we should all do more often.

How To Get What You Want.

How To Get What You Want.

Want to know how to get what you want. My new book is titled Is That All There Is? It's about people our age who reach a level of success in their lives and then decide they want something different. To write the book I interviewed over 45 people who have successfully pivoted their own lives and then featured detailed stories of 14 of them. Is That All There Is? explains why these people were dissatisfied with their lives, (HINT: It's almost always one of the Nine Ds). What they decided to do about it (HINT: You can't GET what you want until you KNOW what you want). What worked (HINT: You'd probably be surprised how many different paths there are). What didn't work (HINT: You'd probably be surprised how consistent the no-nos are). And what proven and actionable they recommend.

ChatGPT and Synthetic Media Created This Post.

ChatGPT and Synthetic Media Created This Post.

Unless you've been living under a rock, you've been hearing a lot about ChatGPT and synthetic media lately. I decided to see if ChatGPT could write this blog for me, and if synthetic media could create my video. To do this I logged in and asked ChatGPT to write a 700-word blog post about using ChatGPT to write blog posts. Here's what it returned. Please remember I did not write or shoot this, it's all AI

How to Increase Your Value.

How to Increase Your Value.

Oscar Wilde wrote “Nowadays people know the price of everything and the value of nothing.” Because we can't count on others for this, it is our job to be scrupulous about the choices we make about how we're going to spend our time, whom we're going to spend it working for, and what we're going to charge for that work. Simply put, to increase your value you must know your value.

Your Function is Cost of Entry

Your Function is Cost of Entry

All companies have to offer some degree of , or they wouldn't be in business. But your function is cost of entry. And after the requirement of function has been met, it becomes the “What's in it For Me?” factor that makes the difference, makes the sale, and makes your day.
What this means to you is that it's time for a sober, gimlet-eyed look at your business' messaging to make sure you're not simply listing your features or cataloging your benefits but instead are making a clear and concise argument for how you make your customers' lives better.

Is it True That Practice Makes Perfect?

Is it True That Practice Makes Perfect?

Is it True That Practice Makes Perfect? The key to mastery is to develop the various talents that are an intrinsic component of who you already are, so that not only isn't practice something you HAVE to do or even something that you WANT to do, but something that you do without planning to do it or even think about it. You do it because it's a part of who you are. The saying in Spanish is “eso le nace,” meaning “it comes from within you” or literally, “it's born in you.” Accomplish this, and practice makes perfect.

Smile

Smile

's best-known song, Smile, distills his positive outlook on life into a simple but profound masterpiece. And even though it was written almost 80 years ago, its message seems truer and more necessary today than ever before.
“If you smile through your fear and sorrow,
Smile and maybe tomorrow,
You'll see the sun come shining through, for you.”

Living for the Weekend – The 3Ps

Living for the Weekend – The 3Ps

I hate to preach, but if we're just living for the weekend, we're living for less than a third of our lives. I'm not one to spout that old-hackneyed saying “if you make a living doing something you love, you'll never work a day in your life.” But I do think there's an answer. Part of it is called The 3Ps. The other part was inscribed by the ancient Greeks on the Temple of Apollo almost 2,500 years ago…

Are You Answering the Question Nobody's Asking?

Are You Answering the Question Nobody's Asking?

Branding is about understanding and presenting a clearly defined position. It's about clarity. It's about knowing yourself and your client and understanding where you can best solve their problems and meet their needs. It's about being careful not to be answering the question nobody's asking.
That clarity is critical to focus entrepreneurial energy, secure investment, motivate and retain employees, and successfully deliver concepts to the market.

Knowledge is Power. Really?

Knowledge is Power. Really?

Knowledge is power, but if that knowledge is based on bad information, how powerful can it be? Sadly, bad information is available everywhere you look – popular culture, politicians, social media, and “MFTP.” People who we believe have our best interests at heart and would only share good information don't always live up to our expectations. By improving the quality of the information you use to make decisions, can you make better decisions. And by making better decisions, you can make a better business, better relationships, better investments, and a better life.

We won't !

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