Blog - Bruce Turkel

The Psychologist’s Fallacy and Your Business.

Advertising, Branding, Branding Yourself, Building Brand Value, Crisis Management

Back in 1996 I was browsing the shelves of a bookstore (remember them?) when I happened across Caleb Carr’s novel The Alienist. I was already a big fan of historical fiction, especially concerning the Victorian age, and the book became an instant favor of mine. My memory of it was so strong that when I […]

What Is An Interrobang?!

Advertising, All About Them, Branding, Branding Yourself, Building Brand Value

What is an interrobang? Go ahead, I’ll give you a minute to rummage around in the dusty, musty recesses of your brain. Need a clue? Here’s what it’s not… An interrobang is not a new military interrogation technique. It’s not the definition of the whole process of an explosion. And it’s most definitely not a […]

What Does a Grain Silage Have to do With Your Business?

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What Really Happens if You Build a Better Mousetrap?

Advertising, All About Them, Branding, Branding Yourself, Crisis Management

We’ve all heard the old saying, “If you build a better mousetrap the world will build a path to your door.” Trouble is, that’s not true. If you build a better mousetrap, the world WON’T beat a path to your door. You will just wind up with a bunch of dead mice. The history of […]

Today’s Marketing Minute – What does a starfish have to do with your brand?

All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value

Don’t Bore Us. Get to the Chorus.

Branding, Branding Yourself, Leadership, Marketing

Berry Gordy Jr., founder of Motown Records, was a notoriously mercurial and mercenary businessman. Although Gordy was responsible for some of the most powerful, popular, and passionate R&B and soul music ever created, the stories of him making musical decisions based on finances instead of aesthetics are legion. What’s more, Gordy insisted on ironclad creative […]

Don’t Race What You Can’t Replace.

All About Them, Branding, Bruce Turkel, Building Brand Value, Crisis Management

Don’t Race What You Can’t Replace. When I was in my early 30s, I was finally able to buy my first Porsche Carrera. Before you think I’m showing off, it was a used 911 and the culmination of a lifelong obsession I inherited from my father. And before you think it was a mid-life crises, […]

Today’s Marketing Minute — What do dolls in trees have to do with your brand?

Advertising, All About Them, Marketing Minute

The Power To Get Things Done.

All About Them, Branding, Bruce Turkel, Building Brand Value, Crisis Management

It’s time to be honest with yourself. You know all the things you’ve been meaning to do but just didn’t have the time? Organize your closets maybe, weed the garden or write that book you’ve always been meaning to write? Here’s a newsflash – if you haven’t started these things during the three months of […]

Bruce Turkel’s Blog

The Psychologist’s Fallacy and Your Business.

What Is An Interrobang?!

What Does a Grain Silage Have to do With Your Business?

What Really Happens if You Build a Better Mousetrap?

Today’s Marketing Minute – What does a starfish have to do with your brand?

Don’t Bore Us. Get to the Chorus.

Don’t Race What You Can’t Replace.

Today’s Marketing Minute — What do dolls in trees have to do with your brand?

The Power To Get Things Done.