We sell Miami as the hippest, hottest, most fashion-conscious place in the world, using beautiful models dressed in beyond trendy fashions enjoying themselves in a variety of uniquely Miami settings. And it works — over the last three years Smith Travel has consistently ranked Miami number one or two in growth for both hotel occupancy and average daily rate.
To continue keeping the city’s image on the edge, last year we drenched all of our Miami images in deep purple and ran them in Elle, Vogue, InStyle, GQ and many more fashion publications. Now The Miami Herald reports Sony Ericsson has taken a clue from our campaign for their Miami tennis tournament. Roger Federer, Maria Sharapova, Andy Roddick, Justine Henin, Rafael Nadal, and Serena and Venus Williams will all be in Miami playing on our purple courts. “If you’re going to live up to Glam Slam,” said Dee Dutta, the company’s global head of marketing “you’ve got to have a little bit of glamour.”