Selling books has gone from “If you build it they will come,” to “If you write it, will they come?”
It used to be that if you wrote a book people would read it. After all, there weren’t that many books out there to begin with and there weren’t that many other ways to consume information.
But today, thanks to self-publishing, print-on-demand, e-books and more, the entire process of getting a book published and distributed has been democratized. Consequently, if you can get your thoughts on paper, you can get them published. Selling books was a lot easier.
Furthermore, today’s reader has way too many choices for how they consumer information and how they spend their time. Besides old-school paper and ink books, magazines, and newspapers there are also digital books, audio books, online books and more. Plus with cable TV, satellite TV, Netflix, Hulu, streaming, downloads, blogs, and all the other ways of absorbing information lots of former readers no longer have time to crack a book.
Therefore, there are three things today’s authors can do when they are selling books:
1. Write a great book. The bright-eyed idealist in me still believes that merit wins in the end. Build a better mousetrap and the world will beat a path to your door.
2. Brand the author as well as possible. I talked about this in my TEDx speech. After all, you can’t expect to be selling books if no one knows who you are.
3. Bribery. Yup, good old-fashioned bribery. If I want to be selling books then I need to make it worth your while to buy them. Lots of them.
I believe I’ve already achieved points one and two (the reviewers agree that my book is pretty good and I was on national TV three times last week alone). Therefore it’s time for strategy number three.
After all, sheer unmitigated bold-faced bribery is the key to selling books.
Be a Friend. Order 3 copies of All About Them and I’ll send you Brandisms, my 378-page e-book of branding tips and advice with one big idea for every single day of the year. (Additional value: $60)
Be a Big Deal. Order 10 copies of All About Them and you’ll get Brandisms plus my 170-page Personal Branding Implementation Blueprint. (Additional value: $960)
Be a Mensch. Order 25 copies and you’ll get the two e-books plus a 30-minute consulting call. (Additional value: $1,435)
Be a Hero. Order 100 copies and you’ll get the two e-books plus a one-hour consulting call and a one-hour training webinar for your team. (Additional value: $6,435)
Be a Superhero. Order 1,000 copies and I will come speak to your organization and guests at your event anywhere in the continental United States and Canada. This includes a one-hour keynote and a one-hour workshop plus travel. (Additional value: $21,500). And yes, you’ll get the two e-books also.
All About Themis your three-word mantra for marketing in the new world. And the book is your manifesto. It will show you how to promote your business to new levels of success. But with all the other great stuff you’ll get as well, it’s a no-brainer.
So what’s the catch? Just this: the deal ends at midnight on September 6th, 2016.
That’s right. On official launch day, September 6th all of these great offers will go away. So don’t dilly-dally and don’t delay. I want to be a bestseller on September 6th. I would love for you to help me and I’ll make it worth your while.
Write a good book? Check.
Build a strong brand? Check.
Bribe your customers? Come on and click HERE and let’s check that one of the list, too.