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Graphic graphic: UK Office of Govt Commerce’s new logo
POSTED BY DAVID PESCOVITZ, APRIL 23, 2008 1:33 PM |

Seen here is the new logo for the UK Office of Government Commerce. Tilt your head to the left and look at it again.

From The Register: “Well, we contacted the OGC for comment, and a spokesman gamely explained: “The OGC is currently overhauling the design of its corporate materials following a new strategy and forward direction. As part of this, the OGC has been developing a new visual identity, one aspect of which is a new logo.”

“The proposed version, which you have sent over, has been shared with staff, and is now going through final technical stages. It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters ‘OGC’ – and is not inappropriate to an organisation that’s looking to have a firm grip on government spend!”

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