by Bruce Turkel | Mar 22, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
What is a brand?My pal (and incredible drummer and very funny guy) Allen Lynch bought me a wonderful present for my birthday. Allen actually found a company out west to handcraft a genuine branding iron with my company’s logo on it. It’s a… “Turkel Brand.” Since I...
by Bruce Turkel | Feb 22, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How do you build a brand? A few years ago I sat in the audience at a Florida Governor’s Conference on Tourism. The keynote speaker was Tim Sanders and I was captivated by his presentation. Tim was the former chief solutions officer at Yahoo! and shared his simple...
by Bruce Turkel | Feb 1, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Building a better brand is like building a life. Both grow based on an ongoing series of conscious decisions, opportunistic occurrences, and reactions to unplanned events. Plus they both benefit (and potentially suffer) from a bit of luck and a lot of serendipity....
by Bruce Turkel | Dec 29, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The world is undergoing change at an almost unimaginably rapid speed. Technology has forever changed the way we do things. Some companies are figuring out their new place in the world and lots aren’t. Disintermediation is eliminating markets, making certain skill sets...
by Bruce Turkel | Dec 8, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Do We Know What Trump, Obama, Ross, and Goebbels Have in Common? The power of WE.Painter to the people Bob Ross died in 1995 but his legacy and his business is bigger than ever. “The majority of people who watch Bob have no interest in painting,” the woman who...
