by Bruce Turkel | Nov 17, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Victoria’s Secret UK showed a lineup of beautiful young women wearing their lingerie under the headline “The Perfect Body” and generated over 26,000 angry signatures. Protesters complained that the campaign “offensive and damaging to women.” The uproar was not enough...
by Bruce Turkel | Nov 10, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
A good friend of mine got the opportunity to speak at a very prestigious event. Besides the honor of the invitation, my friend was hoping to attract a big crowd, sell some of his books, and generate some buzz. Unfortunately, the organizers had some challenges—and a...
by Bruce Turkel | Oct 26, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last week we talked about disruptors. This week we’ve got a great example of disruption called Babyfonics Genius. And if you have a child or grandchild who’s learning to read, you’ll really enjoy this post.New mother Heidi Dobbs was busy teaching her pre-school...
by Bruce Turkel | Sep 16, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Josh Mayer is a nice guy who runs a wonderful advertising agency in New Orleans with his brother Mark. Josh also has a good enough marriage that his younger employees come to him for advice when they’re thinking of getting married. Josh’s advice is simple: “Don’t...
by Bruce Turkel | Aug 25, 2014 | Bruce Turkel, Keynote speaking, Marketing & Advertising
The Ice Bucket Challenge? By now everyone who’s not living under a rock knows about the Ice Bucket Challenge. It’s a brilliant viral stunt that combines coerced altruism, mild sadism, mischief, social media, and a good dose of revenge to get people to donate to...
