by Bruce Turkel | Feb 4, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Unless you’re a Seattle Seahawks fan, Super Bowl XLVIII wasn’t much of a game. I’ll bet most Super Bowl parties broke up before the fourth quarter was over. Yours probably did too. Unless you’re a hardcore advertising fan, the Super Bowl ad show wasn’t very...
by Bruce Turkel | Jan 29, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
It wasn’t until I spent three weeks in Southeast Asia with my family that I really learned the true importance of brands. It shouldn’t have been that way because for the last 30 years I’ve been running a brand management firm that helps our clients create and build...
by Bruce Turkel | Jan 13, 2014 | Branding, Keynote speaking, Marketing & Advertising
What goes next in the following sequence? Skywriting, Calendar, Pen, T-Shirt, Super Bowl, Side Of A Barn, ____________ . Give up? Don’t be too hard on yourself; even that smart kid in high school (you know the one I’m talking about) doesn’t know the answer....
by Bruce Turkel | Nov 4, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
In 2008 we pitched a piece of business that we really wanted and needed. The new business effort was a hard-fought battle and after numerous presentations our potential client told us the committee had narrowed it down to us and one other agency. The problem was we...
by Bruce Turkel | Oct 14, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
[Please note: I am on vacation this week and sharing one of my favorite posts from a few years ago. If it’s new to you, I hope you enjoy it. If you’re reading it for the second time, I hope you enjoy it again.] Do you know how to read musical notation? If you do you...
